I am very happy and proud to announce that next week we will be doing something very special. We are starting a guestpost series with writers from all around the globe, from different backgrounds, will be writing about one subject: ‘integration of marketing channels’.
We have reached the point in which we need to be talking about integration of all different channels, being it search, affiliate or something else. Just one channel won’t do it anymore. But how can we connect all these channels?
To find that out we have gathered people from different backgrounds to give their view on what integration should be. That means people in search, in social, in e-mail, affiliate marketing and other areas are joining in to create what will be the best file on integration on the web. And stay tuned, because at the end of the series we will have yet another surprise for you…
But you must be wondering who will be joining us? Let me give you a first preview, there are more to come, but here are a few you can expect this coming weeks:
Bryan Eisenberg is one of the leading experts when it comes to online marketing and conversion in particular. Bryan is a professional speaker who we see a lot in the industry. He is also the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.
Sara Andersson is the founder of Search Integration Sweden AB managing both Nordic and European clients with high complexity. Assignments involve high level strategic search consultancy for Enterprise clients as well as integrated search marketing work and education programs on a Nordic and European level. Sara’s main focus is to help clients understand search and how to integrate this in their overall marketing plan and how to measure success and improve. She believes in the Web as a true communications plattform where the potential client can express their opinion and influence the marketing message just as much as the company can itself.
Samantha Noble is the Digital Marketing Director at Koozai, a Digital Marketing Agency based in Southampton and London. She is one of the young potentials in the industry. At Koozai they focus not just on search, but also very much on branding matters. She will be taking a look at how brand plays a big part in online marketing.
Julie Joyce is the owner and Director of Operations of Link Fish Media, a bespoke link building agency located in Greensboro, NC that focuses on helping clients in ultra-competitive niches all over the world. Julie is well known in the industry as a linkbuilder, speaker and all round fun and intelligent person.
Tamara Gielen has over 10 years of experience in online, email and direct marketing. She is the author of the leading email marketing blog Be Relevant! (www.b2bemailmarketing.com), the founder of an international email marketing community of over 4,700 members (www.emailmarketersclub.com) and a regular speaker at international conferences.
Under the brand name Plan to Engage, Tamara offers strategic and tactical email marketing advice, coaching and consulting, as well as email and social media marketing workshops and training course. Tamara will take the e-mail angle at integration.
Kate Morris is a Lead SEO Consultant at Distilled in Seattle, an SEO consultancy that focuses on holistic search marketing and getting shit done. They happen to be hiring awesome writers all the time. Kate is known in the industry for her speaking, her knowledge and her great writing skills which she will be showing right here!
Taylor Pratt is the VP of Product Marketing at Raven Internet Marketing Tools. With Raven you can conduct research and analysis, manage link building campaigns, monitor social mentions in real-time, manage Google AdWords campaigns, instantly produce ROI reports for SEO, PPC and SMM campaigns, and collaborate with team members with intuitive multi-user features.
And don’t leave, because there are more great names to come and join the series!Posted in Guest post, Integration Series | Tags: guest post series, guestpost, search social