|Looking back and looking forward
December has started which means it's that time of the year again: looking back and looking forward. Many blogs will post their predictions for 2011, many will look back at what happened in 2010. And so will we. Yes, sorry about that. But be reassured, we won't be doing it the way you are used to from others.
We'll be looking back by asking your opinion: what did you think was the best conference this year, do you know which blogpost you liked most? Watch out, we'll be asking you!
In this newsletter we're gonna make a start with this special month in which we close of the first official year of State of Search. We started in February and have grown massively since then. You must have noticed. Below I will look back at the year we've had so far and I will tell you a bit about what you can expect from us in 2011. Also Jeroen will shine his light in this month's unique post on what 2010 has brought us, but then search in general. Finally you will off course find an overview of the best stuff we've written on State of Search!
News from State of Search: VOTE! and new features
Vote for your favorite conference: We are looking for what was the best conference of 2010. Nominations are now open on the website. Go and vote for your favorites! We will this month also be asking you to vote for the best blogpost of State of Search so stay tuned for that too!
Advertise on the website: are you interested in advertising on the site? Get in touch with us and learn all the possibilities.
Changes to the website:
We are always working on improving the website. We've again added some interesting features for you:
More news on State of Search: As you may have noticed in the past months we have been covering what has been going on in the world of search and social more with not just analysis, but also with news. You can find all that in our special news section. Be aware that some news items do NOT show up on the homepage. But you can always see the latest news in the sidebar!
Tip us: Since we are always on the look out for new stuff we are happy when you help us out. Do you have a tip? Seen something interesting we should cover? Tip us!
Updated special event pages: State of Search is THE place to be when it comes to coverage of events. We have again some new events for you. And we've renewed our special event pages so you can find everything about the events we are at even more easy.
Article: 2010 the year search met some new friends
By Jeroen van Eck
It’s December again. And what would a newsletter in December be without a little look back on the year? In 2010 the world of search was introduced to some new friends (and enemies). I’d like to introduce them to you backed up with relevant articles from State of Search.
Search meets social
Social was without a doubt the hottest topic on the internet in 2010. The integration of social into search has been a slow development however. Search engines have been struggling with the shift from web pages to status updates as the backbone of the web. Links don’t spread through webpages anymore, but through tweets, status updates and likes. This should mean that search engines should use social signals to rank their results. The first official confirmation of this integration, and how it was used, came only just this month.
The Facebook/Bing partnership was the first real integration of social elements in the search results of search engine. Google is only making small steps with the integration of social in the search results, layer by layer. For 2011 be prepared for more influence of social into search! Will it be a match made in heaven?
Search meets realtime
Not only the social aspect of ranking search results is a result from the social web. The social web has made information availability so much faster. This information had to be found, indexed and presented to the users much faster than web pages needed in the past. This resulted in a major change of the way Google indexed information around the web with the Caffeine update. Which resulted in a major improvement in indexation time. Both Google and Bing launched a real time vertical search engine to facilitate real time search. 2011 will show us whether the real time hype is indeed a hype.
Search meets local
Local is becoming increasingly important with the major boost of mobile internet devices. With the integration of local information from users, local search has become evidently useful: search is everywhere. This year Google made local even more important than it was before. With the reinvention of the Google Local Business Center (now called Google Places), the rollout of Google Places Search and the launch of products like Google HotPot and Google Boost, Google definitely focuses more on local and small businesses.
Search meets evolution
I think it’s fair to say search is evolving altogether. Recently Bing started with a HTML5 enhanced version of the search engine. This year Google has been experimenting with new functionality in the search interface more than ever before. They introduced Google Instant, keyboard navigation, instant preview and several other tests in the search interface and functionality. The question is: is Google evolving to fast or are they preparing in time for major changes in search caused by changes in the way search evolves? We will find out next year.
Google meets resistance
Ever since Google took over the search market they haven’t really suffered much of a backlash. This year things changed. Bing started a serious campaign to become a major competitor for Google. They formed an alliance with Yahoo! and Facebook, got the sympathy of the industry and tried real hard to grow. Still market shares worldwide haven’t really shifted in 2010. But Steve Ballmer still has some ideas on gaining search share. But besides from competition from other search engines they also got new competitors from the social corner, especially from Facebook.
Google however got more resistance because of privacy issues involved in the product launch of Google Buzz, Google Street View issues in Germany and the UK and for developing products that we, the users, didn’t need. Clearly, Google is under siege. So should we defend Google or step up against them?
Let’s see what 2011 brings for Google, Bing and the search industry. Just follow State of Search and you’ll know.
I would like to wish you all happy holidays and an inspiring 2011!
State of Search: our first year ends and the future begins
By Bas van den Beld
It's February 2010 when State of Search for the very first time publishes to the world. We chose SES London to be the place we would tell the world there was a new blog out there. The initiative from me and Lisa was originally meant to be a place where we could publish our own stuff but very soon the first bloggers who wanted to join in showed up. Louis, Sam and Nichola were amongst the first to be part of a team which would grow very rapidly.
Which brings me to the blogging team. There is no doubt whatsoever that the success of this blog has been all made by the bloggers
. At State of Search we are not looking at how big the name is from someone who comes to blog with us, we look at their potential. We love to have youngsters eager to share their knowledge and open up to the world. And I think we've succeeded in that. The team has produced some fabulous content and has proven itself to also be a real time: we are all friends, even though some of us have never met.
A lot of people ask me: how many visitors do you get? Well, we could do with a little bit more off course, but we generally do very well. From a couple of hundred daily visitors when we started we are now at several thousands a day. It varies a lot from day to day, depending on the topics we discus or the amount of posts we put out there, but we do good. The success of the site can also be seen by the huge amount of attention we get. We are mentioned a lot, people respect us and when we are at conferences, everybody knows us, and that makes me proud!
You can now safely say there is one place on the web you have to go if you want to know what is going on at Search & Social conferences, especially in Europe: State of Search. Our event coverage has been phenomenal, if I can say so myself. Just check out all the great stuff which came out of there
. With official partnerships with SES, A4U Expo, ISS and many others we have proven to be the event-site in the industry!
So, State of Search is doing pretty nice. Hell, we are doing great!!! But we want to do even better. And for that we have some pretty cool stuff lined up for you. I wanted to give you a little peek into the future of State of Search.
In 2011 you will see amongst others:
A new design of the website
A guestpost series!
A series on 101: back to the basics
A series on advanced tactics!
We will finally be rolling out our plans with the panel
And finally: NEW Bloggers!! You can expect some cool new names early 2010 who will woo you with their great knowledge.
So the future looks bright for State of Search. We hope off course that you will be joining us in that future. And bring your friends!
Finally, I'm sure we'll see each other online, but if we don't: have a great 2011!