Last Friday Microsoft announced it will be releasing an update to their Ad Preview Tool.The Ad Preview Tool lets advertisers see if and how their ads are presented, whether it is targeted or to a specific audience.
When the new version of the tool is launch uses will be able to “enter targeted terms and specify language, publisher domain, and traffic origin location at the country, state and city level to validate engagement with a particular audience.“
An interesting adjustment to the Ad Preview Tool will be that you will be able to use the tool without having to login to adCenter. Since adCenter is mainly used by agencies, Microsoft with that is setting the agencies aside.
Microsoft will also be adding targeting and a diagnostics feedback functionalities to the tool. On their blog they explain that you will get feedback if your campaigns are not doing what they are supposed to do: engage.
This could be triggered by one of the scenarios:
1. You are not aiming for this specific audience
2. You are aiming for this specific audience, but there are pending campaign management tasks that are preventing your ads from showing.
3. You are aiming for this specific audience, but a lower Quality Score is stopping your ads from showing
Microsoft says it is adding the functionalities now and the “enhancement will be complete within the next few releases”, which doesn’t tell us anything about the timeframe they are using.
The enhanced adCenter Ad Preview Tool will be located in “Tools” section.Posted in Advertising, News | Tags: advertising, microsoft, Microsoft Advertising, PPC