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	<title>Comments on: Jim Sterne on Social Media Metrics – London SES</title>
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	<description>State of Search - Where Search and Social meet up</description>
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		<title>By: Dennis Sievers</title>
		<link>http://www.stateofsearch.com/jim-sterne-on-social-media-metrics-%e2%80%93-london-ses/#comment-28</link>
		<dc:creator>Dennis Sievers</dc:creator>
		<pubDate>Sat, 20 Feb 2010 11:31:13 +0000</pubDate>
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		<description>Great article. Some very good points, and if you notice the main issue in this post you&#039;ll see that, again, its about defining goals and their KPI&#039;s to be able to monitor results and take action on them.</description>
		<content:encoded><![CDATA[<p>Great article. Some very good points, and if you notice the main issue in this post you&#8217;ll see that, again, its about defining goals and their KPI&#8217;s to be able to monitor results and take action on them.</p>
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