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It’s All about Authority Building, but how?

November 18, 2011 Infographics 1 Comment Bas van den Beld

Earlier this week I posted about Klout, how you should ignore services like that because they don’t give you accurate enough information about specific people. Off course what Klout represents is a trend: we are trying to get a grip on authority. And we are trying to become authorities ourselves, because that might just help us become more important.

So the next question is: how do we build that authority? I actually think that it has much more to do with how knowledgable you are and how hard you work than how visible you are, but ok. This infographic looks at authority building.

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Author: Bas van den Beld

Bas van den Beld (@basvandenbeld) is a speaker, trainer, online marketing strategist and well-respected blogger. Bas is the owner of Stateofsearch.com and host of the radioshow. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld -- Follow @basvandenbeld on Twitter or find Bas on Google+

Currently there is "1 comment" on this Article:

» Search Marketing Wrap-up Nov 20 says:

November 20, 2011 at 2:58 pm

[...] It’s All about Authority Building, but how? State of Search: How do we build that authority? I actually think that it has much more to do with how knowledgable you are and how hard you work than how visible you are [...]

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