Industry News: SEO PR Training launches

As you may know, one of my personal passions is teaching. I have a teaching degree and do a lot of training. For that reason I really like the news which is coming out today from one of our bloggers, Nichola Stott, and her business partner Claire Thompson.

The two specialists today announce they will launch a new joined venture: SEO PR Training. They will be offering “tailored SEO training to PR people and strategic media skills training to SEO practitioners.” The new company believes there is much work to do in the area of PR experts.

“So many PR people struggle with the conflicting information that they are bombarded with regarding SEO,” said SEO PR Training Director Claire Thompson. “It’s extremely hard to know who to believe and how best to advise clients. Our training aims to demystify SEO, turning it from a black art into something immediately practical for their clients and organizations.”

I couldn’t agree more. There is much work to be done there. Most PR people are very willing to learn and take up the ‘new way of working’. But they can in some cases need the help of a professional.

“Many SEO technicians lose sight of the fact that the world doesn’t consist of just links,” said SEO PR Training Director Nichola Stott. “It’s easy to miss the bigger picture. It’s important to understand clients’ objectives and learn to use the message effectively in the SEO equation. Our training will help SEO practitioners to understand what’s possible by working effectively with media and bloggers, whether they choose to do this themselves or guide their clients’ PR Agencies.”

The company is not a idea which is just one of many and which gets a try now. They have given proof of concept sessions with agencies and undertaken some state of the art facilitator training to add to existing training experience and qualifications.

Nichola has big plans, she tells State of Search:

“A lot of our development will be informed by the needs of our customers. In our proof of concept research it became clear that there is a great thirst for knowledge, with online marketers from both SEO and PR disciplines keen to understand exactly where and how they can learn from each other. As search algorithms change (social media becomming even more important) and as online platforms evolve so will our courses. It’s also the main reason both Claire and I retain our core business interests. We need to be in the field at all times to be able to deliver training that is based on real experience, right now.”

Good luck Nichola and Claire!

This post is part of the Industry-news section, a section on State of Search in which we will bring you the latest news on what happens in the industry.

Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld