Next week its A4U Barcelona 2012. The first ever A4U Conference in Spain. Going up to the conference we are looking forward to the event by talking to speakers, organizers (on our radioshow) and today we have a previewpost from one of the speakers: Robert Durkin, explaining what his session is about next week. In his talk next week and in this post as well Robert Durkin will demonstrate how it’s possible to create a functioning affiliate site in 20 minutes.
The session: If You Think Product Data is Dull…Think Again!
The content of the session will cover off; data feed technology, website creation, data feed integration and the benefits that this activity brings to e-commerce and digital marketing managers. Robert will demonstrate how easy it is to use this technology and also highlight the commercial benefits that data feeds can bring the affiliate marketer. Robert started his online odyssey into e-commerce at an early age and will bring the subject to life
Monetise Your Site Content
Data feed technology offers unparalleled access to merchant e-commerce product data for affiliate marketers. This enables the affiliate to offer their target audience relevant and engaging content that compliments the content on their site. This is good for both the merchant, in terms of sales, and the affiliate, in terms of network commissions! Most of the content can be created by using FusePump affiliate tools that are provided through the affiliate networks.
The ‘Creator toolsets’ enable affiliates to create content either directly from a data feed – selecting the relevant parts of the feed for their audience OR branded banner and widget advertising content. This be created in a matter of minutes. The advertising content adds branded professional IAB sized ad units that enhance the look and feel of the affiliate site. Another key advantage to using data feeds for advertising is that the content is updated (refreshed) on a daily basis
Creativity is Key but Content is King!
Data feeds allow affiliate marketers to unlock interesting product features that they can use to engage the online consumer. Technology savvy affiliates can manipulate data feeds to enhance certain product features. For example, the innovative travel affiliate site Sunscanner. Here the whole home page is a map of the world and the consumer selects a holiday based on travel time, price, date of travel and departure airport. It shows how engaging content can be created using product features. It’s presented in a creative, useful way that facilitates engagement with the products and captures the consumers imagination. All powered by data feeds!
Note: This post is part of the pre-show coverage for A4U Expo Barcelona for which State of Search is a mediapartner. The FusePump team are exhibiting in Barcelona at the A4U Europe this year. You can drop by the FusePump stand to talk about product data and how to generate incremental channel marketing revenue
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