Maybe you have noticed that many of Google’s algorithm changes in the past have been focussed on getting attention for brands. Even in their latests update, they seem to be favoring brands by giving us “Better “Official” Page Detection & Boosting”.
SEOBook made this nice infographic to show us some history and perspective on the way Google looks at brands in their search results.
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[...] Google, Algorithm Changes and Brands [...]
[...] also recently introduced branded keyword rules and metrics. As we all know, brands are increasingly relevant to your SEO efforts. This new feature allows you to account for and track the weigh and performance of your brand in [...]