This Friday we have a talk which is much different from talks we are used to at conferences like SMX, SES or SAScon. This talk is by Guy Winch, who is a psychologist, author, speaker and occasional stand-up comic. He wrote a book called “The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships and Enhance Self-Esteem”.
The book is said to be the “first science-based look at our complaining psychology.” Complaints? Yes complaints. Because most things tend to start with complaints. Managing those can really make an impact.
Try and listen to this talk not just as a person who might (sometimes, right 
) complain, but also as a marketer who can use this in a psychological way.
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