Only last Friday Google announced that the Panda Update was going World Wide and already things are changing. Google told us last Friday that they expected 6-9% of queries to be affected by the algorithm Update. We’ll have to wait and see what the real impact will be but Searchmetrics has already given us some insights into the German market.

Searchmetrics just moved into new Berlin offices and had a warm Google welcome with the announcement last Friday. They however immediately went to work and created a list of expected ‘winners’ and ‘losers’ from the update. The biggest losers are ciao.de, gutefrage.net and dooyoo.de. The biggest winners are golem.de, Facebook and focus.de.

Searchmetrics shows that, like in the US and UK, the ‘winners’ from the Update in Germany can be mostly found in media and newspaper websites.

Below you can find an overview of the losers and the winners from the Update so far, as Searchmetrics has analyzed. They looked at estimated traffic and rankings from the websites and compared them to last week when the Update was not yet run. Remember to look at the numbers and not draw conclusions too quickly, the Panda Update will take some time to actually make an impact and in the UK and the US Google made some adjustments a few weeks after the initial launch. Chances are that will happen again here.

The ‘losers’ in Germany according to Searchmetrics:

The ‘winners’ in Germany according to Searchmetrics:

Complete list can be found here, an explanation of how Searchmetrics measures this here.

Bas van den Beld

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the owner of Stateofsearch.com. -- You can hire Bas to speak, train or consult. -- More articles and bio from Bas van den Beld

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