Search Marketing Expo (SMX) East 2011

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SMX East 2011

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About Search Marketing Expo 2011

SMX East is one of the two large Search Marketing Expo events that Search Engine Land’s publisher Third Door Media runs each year in the United States. SMX West, held in San Jose Feb 28-March 1, is the other.

The event is entirely focused on search marketing. Search remains the biggest of the online marketing channels, and it deserves the focused deep dive that only we provide over three days. At SMX East, search isn’t shoved in among other marketing topics. It’s proudly performing center stage, all the time.

The conference isn’t just for search marketers. SEOs, SEMs and those doing both will find a welcome home at the show, but anyone even remotely involved with publishing or marketing should attend. Whether you’re a web designer, developer, in public relations, advertising or traditional marketing, search is such a crucial marketing medium that you should maintain an ongoing education about it.

When?

September 13-15, New York

State of Search discount

Are you interested in going to SMX East? You can now go with a discount of no less than 100 dollars! Make sure you sign up here and use the code smx100sofs to get the 100 dollar discount.

Full Program

SMX East Agenda – Tuesday, September 13, 2011

Time	SMX Boot Camp Track	The Big Picture Track	Enterprise & In House Track	Best of SMX Advanced Track	Sponsors & Partners Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	SMX Boot Camp: Keyword Research & Copywriting For Search Success Focus: All	Which Way Google? Focus: SEM	Enterprise PPC Focus: PPC	Google Survivor Tips Focus: SEO
10:15am-10:45am (30 min)	Refreshment Break
10:45am-Noon (1 hr 15 min)	SMX Boot Camp: Link Building Fundamentals Focus: All	The Great Correlation vs. Causation Debate Focus: SEO	Enterprise SEO Focus: SEO	What Every Paid Search Marketer Needs To Know About Google +1 Focus: PPC
Noon-1:45pm (1 hr 45 min)	Lunch & Expo Hall Time
1:45pm-3:00pm (1 hr 15 min)	SMX Boot Camp: Paid Search Fundamentals Focus: PPC	Panda-Proofing Your Content Focus: SEO	In-house PPC Pitfalls: Vendors, Data, Communication Focus: PPC	Hard Core Local SEO Tactics Focus: SEO	Search, Social & Mobile – Top Trends To Budget For In 2012
3:00pm-3:45pm (45 min)	Refreshments & Expo Hall Time
3:45pm-5:00pm (1 hr 15min)	SMX Boot Camp: Search Engine Friendly Web Design Focus: SEO	No Session	In-House SEO Operations: How Things Get Done Focus: SEO	Use Searcher Personas To Connect SEO To Conversion Focus: SEO	The Future of Search – Search + Social + …
5:00pm – 6:15pm (1 hr 15 min)	Expo Hall Reception
6:15pm-7:00pm (45 min)	Evening Forum With Danny Sullivan Focus: All

SMX East Agenda – Wednesday, September 14, 2011

Time	Social & Vertical Search Track	The Big Picture Track	Technical SEO Track	Paid Search Track	Site Clinics Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-9:45am (45 min)	A Keynote Conversation With Eli Pariser Focus: All
9:45am-10:45am (1 hr)	Refreshments & Expo Hall Time
10:45am-Noon (1 hr 15 min)	Facebook, Twitter & SEO Focus: SEO	PPC & SEO: Can’t We All Just Get Along? Focus: SEM	Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture Focus: SEM	Best Practices For Paid Search Testing Focus: PPC	Are You Ignoring Display Advertising? If So, Are You Crazy?
Noon-1:30pm (1 hr 30 min)	Lunch & Expo Hall Time
1:30pm-2:45pm (1 hr 15 min)	Up Close With Google+ and Google +1 Focus: SEO	Discussion: Will Retargeting & Remarketing Become Too Creepy? Focus: PPC	Schema.org, Rel=Author & Meta Tagging For 2012 Focus: SEO	Best Practices With adCenter For Bing & Yahoo Focus: PPC	Consumer Engagement Driven Search Management
2:45pm – 3:30pm (45 min)	Refreshments & Expo Hall Time
3:30pm-4:45pm (1 hr 15 min)	Ecommerce & Retail Search Marketing Tactics Focus: SEM	The Current State Of Personalized Search Focus: SEO	Real Answers For Technical SEO Problems Focus: SEO	Best Practices with AdWords Focus: PPC
4:45pm-5:00pm (15 min)	Refreshment Break
5:00pm – 6:15pm (1 hr 15 min)	Facebook Ads, Meet Search Ads Focus: PPC	Extreme Makeover, The SEO Edition Focus: SEO	Making Data From Google Webmaster Central & Bing Webmaster Tools Actionable Focus: SEO	How To Create Great Text Ads Focus: PPC	SEO Site Clinic 1 Focus: SEO
9:00pm-11:00pm (2 hrs)	SMX After Dark

SMX East Agenda – Thursday, September 15, 2011

Time	SEO Track	Analytics & Conversion Track	SoLoMo Track	Paid Search Track	Site Clinics Track
8:00am-9:00am (1 hr)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	Pagination & SEO Focus: SEO	Video Search Success Stories Focus: SEM	The SoLoMo Landscape Focus: SEM	Cousins To Paid Search: Display, Contextual, All In The Family Focus: SEM	PPC Tune-Up Clinic With The SMX Mechanics Focus: PPC
10:15am-10:30am (15 min)	Refreshment Break
10:30am-11:45am (1 hr 15 min)	Link Building: Why You’re Doing It Wrong Focus: SEO	The Hidden Treasures Within Google Analytics Focus: SEO	Doing Offers Right Focus: SEM	Remarketing & Retargeting: The New Behavioral Ads Focus: SEM	SEO Site Clinic 2 Focus: SEO
11:45am-12:45pm (1 hr)	Lunch
12:45pm-1:45pm (1 hr)	Ask The Search Engines Focus: SEO	Beyond Rankings: Actionable SEO Reports Your Boss Will Love Focus: SEO	There Is No “National” Commerce: All Sales Are Local Focus: SEM	Ask The Paid Search Reps Focus: SEM	Link Building Clinic Focus: SEO
1:45pm-2:00pm (15 min)	Refreshment Break
2:00pm-3:00pm (1 hr)	Ask The SEOs Focus: SEO	No Session	Mobile Search Ads Focus: PPC	Ask The Paid Search Buyers Focus: SEM	Social Media Clinic Focus: SEM