About the Summary

The eMetrics Summit is the only event dedicated to measurement, optimisation and analytics. The event gathers together a stellar line–up of marketing managers, web analysts and business intelligence experts from leading organisations. They will share best practices and lessons-learned, concentrating on the main theme of the event, “Leveraging Customer Data to Drive Business Strategy.”

The two-day conference features marketing analytics topics focusing on marketing metrics, customer experience optimisation, big data, omni-channel measurement and much more. Every session is designed to increase marketing ROI through campaign optimisation, communications, content, and overall customer experience.

Discount Code

State of Search are proud Media Partners of the eMetrics Marketing Optimization Summit London in 2012. As with most conferences, we will be sending bloggers to the event to live blog so keep an eye on the site during the event to be kept up to date.

If you want to attend the event, the organisers at eMetrics have offered a 15% discount off the full ticket price to all State of Search readers. To claim the promotional ticket price visit the registration area of their site and enter SOS12.

The Agenda

If you are able to make it along to the two day event, you will not be disappointed with the agenda. Check out the eMetrics site for an overview of the agenda - http://www.emetrics.org/london/2012/agenda_overview.php