Posts on State of Search about ‘Yahoo’

Not pretty: Carol Bartz Fired as CEO of Yahoo on the Phone, responds via email

Carol-Bartz-goodbye

If she was successful or not is open for discussion. Fact is that the board of directors from Yahoo thought it was enough: they sacked Carol Bartz. CFO Tim Morse is temporarily taking over.

Apparently Bartz has been sacked by Chairman of the Yahoo! Board Roy Bostock, together with none other than Jerry Yang himself. The cruel thing is that he sacked her over the phone.

Bartz responded in a way which shows the break up hasn’t gone smoothly with consent from both sides. She drop an e-mail to all the Yahoo employees saying she got fired over the phone. (more…)

Yahoo is officially transitioning its organic results to Bing from today!

bing-hoo

Over two years ago Microsoft and Yahoo! signed a deal to become partners instead of competitors in their shared domain of search. They formed the new Search Alliance. One part of the deal was that Microsoft’s Bing would become the search engine behind Yahoo!. The transition started in August 2010 in USA and Canada, but Europe has been waiting patiently in anticipation. Until today! Yahoo! is officially starting the transition merging their organic results with Microsoft (Bing) for the European properties including; UK, France, Germany, Spain and Italy. (more…)

Yahoo ends Site Explorer: Yahoo says Move to Bing Webmaster Center

yahoo-site-explorer-closes

When Yahoo and Bing first announced they would partner up many in the industry expected this was bad news for Yahoo Site Explorer. That would inevitably be shut down. It took a while but Yahoo now indeed has announced it will be closing Yahoo Site Explorer.

The closing down of Site Explorer means that Yahoo is directing all their users over to Bing Webmaster Center which should be the default place from now on for site owners when it comes to Bing and Yahoo. (more…)

Yahoo is back baby! Executive opens attacks at Google and predicts purchases

Yahoo-Money

Yahoo seems to be gearing up. With the launch of Search Direct last week it clearly showed it has not given up on search just yet. But the former search giant now seems to have declared war. Or at least they decided to become more visible. And they are doing so with a loud voice.

According to a story in The Wall Street Journal Yahoo executive Steven Mitzenmacher last week at the Global Technology Symposium in Menlo Park made clear Yahoo is alive and kicking and back. He noted that Yahoo had been off the acquisition agenda for a few years but is now ready to roll: “We’ve come out now… guns blazing”. They are looking to buy. (more…)

Yahoo launches Search Direct: an instant answer

Search-Direct-Yahoo

Just when you thought Yahoo was gone and lost they wake up from the dead. At the same time SES New York is going on, at the other side of the US, in San Francisco, Yahoo organized a press event in which it announced: Search Direct.

Search Direct is a service which gives you the answers to your search queries before you hit the actual search button. Sounds familiar? Yes, it is much like Google Instant. Yet Yahoo takes a little bit of a different approach. (more…)

Yahoo! introduces “Livestand”, has it found its new objective?

yahoo-livestand

Yahoo! once was a powerful search engine, one of the top three in the world. Probably if you would go out on the streets and ask people which are the largest search engines they will name Yahoo! and Bing as the biggest competitors for Google.

In search however Yahoo’s role has been diminished to almost nothing. Their market share can be handed to Bing which is powering their search engine. With the cut of 700 jobs in December Yahoo showed it needs a new objective.

I’ve before written (on Searchenginewatch) that Yahoo was suffering from a split personality. Are they “search” or are they not? I then stated that I believed they could be much more valuable as a content company with a social focus. They may have listened. By announcing the launch of a ‘digital newsstand’ called “Livestand” Yahoo might just have found the right objective. (more…)

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