The International Search Summit is a conference which has a focus which you don’t find on many conferences: international, the title already says it. Its amazing how little this subject is addressed on the larger conferences. It made Andy Atkins Kruger, an international search expert, start his own conference.
On the day there were many good speakers addressing all different topics. In the morning we saw Steve Capone of Nokia addressing the different international challenges Nokia faces, followed by a great presentation from Mark Neal from Armagard. The second part of the day saw speakers Anne Kennedy, replacing Shari Turow about Website Usability and Gillian Muessig about search in India.
The one presentation I’d like to highlight here is the presentation by Greg Jarboe. After Bruce Daisley of YouTube opened the afternoon with an overview of YouTubes growth Greg talked about video optimization, a growing profession with the growing number of videos online.