Posts on State of Search about ‘Tools’

Bryan Eisenberg Launches The Online Marketer’s Toolbox: Tools, Tools, Tools!

Online-Marketing-Tools

Like tools? Well, you are in for a treat! Today Marketing Optimization expert and well known speaker Bryan Eisenberg launches a website which will full fill many people’s needs and dreams. For the past few years Eisenberg, aka @thegrok, has been ‘collecting’ tools and writing about them. He has now put all these tools on one website: websitetestingtools.com.

The website gives us insight in many tools, currently already 150. And counting, because Bryan wants to keep extending the website with tools he finds on the web and uses. (more…)

Adobe Edge: SEO-friendly web animations?

Adobe EdgeYesterday Adobe, the company behind the much loved and even more hated Flash technology, introduced Adobe Edge. In their own words:

“Adobe® Edge is a new web motion and interaction design tool that allows designers to bring animated content to websites, using web standards like HTML5, JavaScript, and CSS3.”

In other words, Edge promises to do the same as Flash, but this time it’ll be based on web standards. Which means that, in theory, Edge animations can be SEO-friendly. (more…)

Two ways of using Google Images for product keyword research

Today I want to share a way to do keyword research, specifically for products you want to sell online. Say you’ve got a new product you want to sell online. You’re going to start a webshop to sell this product and you want the shop to be findable for relevant keywords. But you don’t know how your target audience calls this product.

Normally keyword research would begin with an idea of how your audience searches. But there are other ways to find out how a product is referred to online. This type of keyword research is based on a few new functionalities of Google image search. (more…)

Geosurf: a proxy service on steroids

Geosurf-Speedtest

Working in Europe for several foreign companies I often need proxies to check local rankings, see how marketing campaigns are appearing in other countries or to check one of our geo-targeted websites.
The problem with these proxies is that most time they are pretty slow and insecure. So when Bas was looking for a volunteer to test a new service called Geosurf, I stepped forward immediately!
(more…)

Webmaster Tools Metrics That Matter

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Google Webmaster Tools, or Webmaster Central, is to be considered on of the more useful tools in the SEO toolkit that google is providing. Some of its features include showing how Google crawls, indexes and rank your site, the way people find your site in search result and the CTR on the clicks that follow by those result pages. Also you can find out, although limited, who is linking to you and to what pages, receive (email) notifications or alerts when your site contains malware, your WordPress installation needs an update or other issues that have been detected.

Why use Google Webmaster Tools?

So why should you use Webmaster Tools? Some of its features mentioned earlier already indicate why it might be helpful to verify your site and look into it periodically. Let’s go into some of the features that are available and understand how they can be of help to basically any webmaster or SEO. (more…)

Lipperhey launches new link index: a review

lipperhey links

Last week a Dutch company specialized in SEO tools called Lipperhey announced a new link index. Within 12 months they want to become the largest publicly accessible link database in the world. Together with Target Holding a part of the University of Groningen and 1,000 volunteers they started this project. (more…)

Using MajesticSEO for a quick competitor analysis

majestic-seo-logo-1

MajesticSEO is one of the tools I use most when doing competitor analysis. From my perspective its origins as a search engine index puts it ahead of other link analysis tools in that the sample size of data is often superior. That said I have noticed that there is a large amount of link decay in the historic index so if you would like more accurate data use the Fresh Index. (more…)

How to Use Xenu for the basis of a SEO Campaign

SOS_Xenu_GettingStarted

Depending on who you ask Xenu is either the dictator of the “Galactic Confederacy” who, 75 million years ago, brought billions of his people to Earth in a DC-8-like spacecraft or a tool that finds broken links. The second option doesn’t sound as interesting but to you and me it is far more valuable.

Earlier this week I was speaking to a few SEOs I know who work in house and I was surprised to hear that neither of them had heard about Xenu. I was even more surprised since they both work for large brands whose sites have over 50k pages indexed and if anyone can benefit fromXenu it is large sites.  Xenu was originally built as a broken link checker but as I will illustrate you can use it as a basis for technical and on poge analysis but to also as a basis for client questions and discovery. A lot of our regular readers will most probably be familiar with Xenu although there are hopefully some takeaways for everybody. (more…)

Linkdex ads more collaboration features

logo-linkdex

Short tool news: Linkdex has made several changes to their link management tool. The changes are mainly around the collaboration platform, something which in my view makes the tool different from others.

The changes are focussed around tasks and working together.

Matt Roberts of Linkdex reports the following changes:

- Project Team Members, Task Lists & Tags are now independent which means you can select more than one filtering criteria at a time to see your to-dos. For example, you might want to see your link building tasks tagged with “guest posts” that are high priority and due this week.

- Linkdex will now send you an email to alert you when a task has been assigned or re-assigned to you.

- New task lists can be added to the left hand navigation

- Task follower feature: see what other members of your team are doing.

- You can now export more than links. You can export rankings, tasks, link prospects and links built to a CSV file.

EXCLUSIVE: Raventools to integrate Webmastertools

Raven-tools

There used to be a time you had a tool for everything. These days are behind us. Many of the (search) tools we use are starting to give you the ‘full experience’. Do all the things you have to do around your website in one place. And why not. It is much easier to do everything within one surrounding than to have ten different places where you need to perform ten different tasks.

Sources say that next week Raven Tools will announce that they have made another step in this direction: they are integrating Google Webmaster Tools into their own tool. You can then do many things you can do within GWT also within Raven Tools. (more…)

Linkresearchtools launches SERP Research Tool

Linkresearchtools has launched a new feature within their tool: the SERP Research Tool. The tool helps you find link prospects in the SERPS of Google and filters out the actual valuable ones. Next to the Basic SEO stats you can add different parameters like traffic indicators, Social Votes and Mozrank. It actually filters the SERPS for you and then filters out the ones you already have a link on. With more filter options you can narrow down your search. It is a pretty impressive feature. Take a look yourself below.

New tool: Google Correlate: Google Trends in reverse

Google-Correlate

Google just launched an interesting new tool: Google Correlate. It is currently available in beta in Google Labs. The tool enables you to find queries with a similar pattern to a target data series. In other words: it does what Google Trends does, but in reverse.

The tool could very well be an interesting tool for SEOs doing keyword research, but is primarily intended for researchers. On their blog Google states that the tool is designed for researchers to see what terms best match the current trends in real life. (more…)

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