In good old fashioned SEO, which still is very important (and far from dead), there is much to gain in analysing your back links. Especially with updates like Google Penguin back links to your site can not only make your rankings, but also break them.
Google has different tools which can help you get under way in analysing your own back links and even potentially cleaning them (in which the Disavow tool comes in handy). In Google Webmastertools for example Google also presents you with a number of back links to your site. Not all of them, but it does give you a nice insight in which links Google feels might be important.
As an SEO or even webmaster you want to analyse these links to find if some need changing or in case of ‘bad links’, if some need removal. That can be a lot of work. Majestic SEO today rolls out a feature which will help SEOs get under way with this: the “Bulk Backlinks Checker” tool with Google Webmaster Tools. This tool allows you to upload links in bulk, from Google Webmastertools, and check them. (more…)