One of the key misconceptions from website owners’ is that a website re-launch will cause a temporary, or permanent, drop in SEO traffic as the search engines switch to the new URLs. In my opinion the search engines have got far better at ensuring the migration from the old to the new website is far more seamless than before. There are, however, many areas that you need to ensure are 100% to ensure uninterrupted service.
I recently ran a migration project for a key client of MediaVision’s where we had improved organic traffic by over 600% in the last two years. Clearly the client was concerned that the traffic from organic search would drop as it was a key lead generator for their business and would definitely affect their bottom line. What was very pleasing was that not only did we preserve the current rankings but by using the strategy below we actually increased non-brand SEO traffic by 23% month on month. (more…)