This is my first post here at State of Search, so I’ll start by saying how pleased I am to be part of the clan!
I thought I’d take the opportunity to write about something that’s been on my mind for some time; open source ecommerce platforms and what you need to consider from an SEO point of view. Getting ecommerce SEO right is no mean feat; there are so many challenges involved that can quickly spiral out of control and become the thing of nightmares. So how come there are so many open source platforms available for very little investment that claim to be ‘SEO friendly’ to the point where you won’t need outside help?
This post really isn’t supposed to be a rant, it’s more about laying out some practical advice for anyone considering using a free or low cost ecommerce platform as an alternative to paying a developer to build a bespoke site to your specifications. There are plenty of people that choose to run ecommerce sites as a part time business perhaps grown from a hobby, and as such the start up budget often won’t be enough for a bespoke build teamed up with advice from a top SEO agency. You can bet your bottom dollar that the successful ‘cottage industry’ style ecommerce businesses are the ones where the owners had the foresight to make some SEO considerations at the very start of their projects. (more…)