Money is what makes the world go around. And money could also be the trigger for many to take a step they otherwise might not have taken that easy or to get the attention of those who are otherwise hard to reach. So if you want traffic to your website, but it isn’t going fast enough, why not throw in some money?
Its a concept which many sites have tested, with different success. Some ‘bought’ traffic by paying for advertising, others have tried to give away stuff to get visitors to come back to their sites. Microsoft is probably the best or at least the biggest example of a site, in this case even a search engine, trying to ‘buy their way in’ by throwing in hard cash for every search with their cashback program. The most recent one going this way is real time search engine Leapfish, where you can win $100,000 in cash and prizes if you help the search engine reach the 20 million searches they want in 2010. (more…)