It’s time to throw scepticism overboard. Time to bite the bullet. No matter how much we want to deny it, we have to face up to the fact that content is king.
Whether your content strategy focuses on creating highly engaging pieces of quality content, or whether it’s about automated processes that churn out massive amounts of unique human-readable articles – or whatever hybrid model you adopt that sits somewhere on a spectrum between those two extremes – the fact remains that content is the pivot around which all our digital marketing activities revolve. (more…)