There are many books out there about search and social media. Which one to read? Do they all tell the truth? Is there one book out there which hands me the holy grail in its copy? Probably not, there are many books which are full of nonsense, but a lot of books can tell you some pretty good stuff which can really help you forward.
When I got Li’s book (which she generously allowed me to share with the State of Search blogging team) I was afraid that one thing would happen: I would open the book and it would tell me how I should open up a Twitter account and set up a Facebook Page and get tons of followers. When I did opened the book and started reading something else happened. (more…)