Posts on State of Search about ‘Social Media’

Book review: Social Media Marketing by Li Evans (@storyspinner)

Social Media Marketing by Li Evans - cover

There are many books out there about search and social media. Which one to read? Do they all tell the truth? Is there one book out there which hands me the holy grail in its copy? Probably not, there are many books which are full of nonsense, but a lot of books can tell you some pretty good stuff which can really help you forward.

In this review I wanted to find out if the book “Social Media Marketing” by Li Evans belonged to the first or second category. I was pleasantly surprised.

When I got Li’s book (which she generously allowed me to share with the State of Search blogging team) I was afraid that one thing would happen: I would open the book and it would tell me how I should open up a Twitter account and set up a Facebook Page and get tons of followers. When I did opened the book and started reading something else happened. (more…)

London SES – Deep Dive analytics – When Bounce Rate No Longer Floats Your Boat

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Matt Bailey: Founder of Site Logic focused on missing pieces

Matt started by saying you need to establish how you are to be measured at the beginning of every project. Define how accountable you are to that. There may be things that are out of your control. Increased leads don’t necessarily mean increased profits so make sure you have an accurate picture.

Defining your lead value is vitally important and working out what it is based on is essential in the planning phase. If you are held accountable to the revenue generated you need to incorporate your analytics into a CRM and question the data that comes back from the CRM.
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Tweets can, may and will be used against you by the press

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We all know that what we put on the web ‘never goes away’. At least, not for a while. So what we put on Social Media is something which we should think about. Don’t just throw party pics on there if you are right in the middle of getting that perfect job. Think about whether or not you really want to be calling someone names on the web. We all know that. Right? Wrong…

Unfortunately one of the issues with Social Media is that many think that what they put on the web is theirs and theirs only. They couldn’t be more wrong. Social Media allows others to take that public content and run with it.

For those who didn’t realize that it has now been made official by the Press Complaints Commission (PCC) in the UK. They responded to complaints about articles published in the Daily Mail and the Independent in which Tweets were placed from Sarah Baskerville, an official from the Department of Transport. She had tweeted to her followers about having a hang over while at work. (more…)

Facebook is now giving away your phone and address number

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UPDATE JANUARY 18: FACEBOOK HAS POSTPONED THIS NOW, SEE MORE IN THIS ARTICLE

At first sight it seems a ‘simple slight change’ into the functionalities of what developers can do with Facebook. A step also which would make the lives of both developers and users easier and a step closer to Facebook becoming an authentication tool.

It might even be all those things, but it might also be yet another privacy threat coming from Facebook. The fact is that just before the weekend, on a very strategic moment a new blogpost went live on the Facebook Developer blog which stated that “now making a user’s address and mobile phone number accessible as part of the User Graph object“.

The move might have big implications for privacy matters. Although the information is not a bank a [SlideDeck id='5301' width='100%' height='370px'] ccount number, the phone number and address of people is considered to be one of the most private elements, especially on a social networking site. Those who want to do wrong now can do wrong a bit more easy. (more…)

5 Reasons Brands Should NOT to be Scared of Twitter

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People are often afraid of what they don’t understand.

You can find this behaviour in all walks of life, from school children hating algebra to your grandmother being too scared to touch the computer in case she breaks it. It is only natural.

So since my grandmother isn’t present here are 5  reasons businesses are scared to use Twitter and the reasons why they shouldn’t be.

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Want Social Media Traffic? Facebook best in Europe but loses to Stumbleupon in the US

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When you talk Social Media most people immediately refer to two options: Facebook and Twitter. So when a company decides it wants to go and implement Social Media on its website, they right away put up the Tweet and Like or Share buttons. But the question is, what drives the most traffic and what drives the most conversion?

When it comes to driving traffic in the US there is a for some surprising winner to this ‘contest’: not Facebook or Twitter, but Stumbleupon is the biggest social traffic driver in the US. That is what numbers over 2010 from Statcounter show us. StumbleUpon accounted for about 43%, while Facebook accounted for about 38%. Twitter was only good for 5%, a little bit less than YouTube (7%) and a little bit more than Reddit (4%). (more…)

2010: the year of social media?

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It is 2011 so we shouldn’t be looking back, but we are. And we are also looking back at 2010 when it comes to Social Media. Because after all, 2010 was the year of social media. Right? This infographic says it was. Take a look yourself! (more…)

Search and social: A match made in heaven?

Its not very often that search marketing makes the likes of the BBC news, however it was interesting to see the BBC website run a story this week stating the future of search is social.

The search engine landscape is such an interesting environment at this present moment in time for a number of reasons – for example:

  • New players in the market – We have seen the likes of Blekko launch to the public, as well as seen the continuing decline of perenial trier Ask.com
  • Changes to the search results pages themselves – such as Local results on Google or Google Instant
  • Increasing influence of personalisation
  • Increasing integration of social networks within the search results, i.e Facebook/Bing and Twitter/Google RTS

As such this has led to a hugely different landscape for search marketeers of which the vast majority of readers of this blog are. The continuing evolution of the engines not only affects marketeers, one can’t help thinking traditional users of the search engines have had a lot to take in over the course of the last 12 months – without the benefit of industry knowledge. (more…)

Talking to Mark Zuckerberg

Last week at the Web 2.0 Summit 2010 in San Francisco three incredible big names took the stage: John Batelle and Tim O’Reilly had the chance to sit down for a long talk with Mark Zuckerberg. This resulted in a very very interesting talk. Great stuff for a sunday afternoon.

Almost there: the official Twitter Analytics tool (plus some cash for Twitter)

According to Mashable Twitter has released its new Analytics Tool to a select group of users to start testing out the product. This means the launch is not far away.

The new tool is probably a welcome add on to the existing tools out there. It is mainly focussed on the stuff people can see about their own account: which tweets are successful, how many retweets did you get, what caused people to follow and unfollow etcetera.

The tool will be a competitor to other similar tools with which you can already do stuff like this. It looks however that Twitter is going to give this one out for free. At least in the beginning. That will most probably make it a very much used tool. (more…)

Facebook New Feature: The start of a Beautiful Friendship (Page)?

Facebook have released a new, slightly creepy feature, apparently around a week ago. I’m not sure if this is a phased roll-out, or if I’m just not watching closely enough, as I discovered this feature yesterday. Hang tight and I’ll take you on a little pedestrian journey through my social sphere and then we won’t be strangers any more.

Lunchtime – I see that my friend and fellow SEO Chicks and State of Search blogger Lisa Myers, has posted a new picture of baby Isla. I click on the picture and write my comment, then go to Lisa’s profile, to update myself on what she’s been up to in the past few days of maternity leave. That’s when I spotted this… (more…)

Global Social Media Policies – International Search Summit

Massimo Burgio spoke about global social media policies but started it off with what could get you banned from Facebook.

Facebook police are active and kicking, you need to understand the risks. The following is a list of why you could be banned:

1) Not being human or using a fake name
2) Started a fan page from a personal to promote a business or organisation
3) Post copyrighted material
4) Importing too many RSS feeds to Facebook Notes (more…)

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