Posts on State of Search about ‘Social Media’

Link Building – You Can’t Always Get What You Want

everything you want

The ever insightful Claire Carlile wrote a post a few days on the importance of understanding the answers to core questions about both your client and your goals before embarking on a link building campaign. This got me to thinking about my recent somewhat haphazard yet I’d say still successful work in this area.

1. A few disclaimers before we dig into this – I do work for a large agency and therefore work on large, big brand clients. This has both pros and cons. The sites I work on can attract links through their brand names at time, however they can also repel due to the well-known commercial aspect of said sites.

2. These are sites that I have been working on for some time so I am fully immersed in the client, their USPs, the kind of sites that may be good link targets etc. Having said that, Claire’s post did make me take a step back and review things from a wider perspective.

Tip 1: Don’t assume you know your client so well that you’ve explored all the obvious link building targets. Take a step back once in a while and get outside the box! (more…)

What’s the secret of Social Media Conversion Success? Here are 7

7-Secrets-of-Social-Media-Conversion-intro

The secret of success. That is a secret everybody wants to be in on. The Secret of Success in Social Media might be second in line. Is there a secret of success for Social Media Conversion? Unbounce thinks there is. They made this nice flowchart (infographic) showing no less than 7 secrets of Social Media Conversion. (more…)

The Real Cost of Social Media (infographic)

The-Real-Cost-Of-Social-Media-Infographic-intro

Social Media and ROI are a mismatch made in heaven some say. Others believe you actually can make money out of it. The question of how much Social Media actually costs is also one which has been asked quite a lot. And to be really honest, you never really get a straight answer. Maybe this info graphic does give us some insight. (more…)

A dangerous game?

dangerous-game

There was an interesting debate taking place recently between a number of high profile people within the organic search space regarding the recent spate of outings taking place over on influential online publications such as the New York Times. During recent months, the New York Times has been responsible for the reporting of a couple of major organisations for activity which goes against the guidelines outlined by Google regarding how people should be optimising their websites. (more…)

All about Social Media Monitoring Tools (infographic)

social-media-monitoring-tools-intro

SEO’s love tools, especially if they have built them themselves. Therefore there are a lot of tools around. Social Media might at first not seem like a ‘tool’ thing, but it sure is, especially when it comes to monitoring.

Socialeyzer decided to ask around about the tools. Who is actually buying the tools, how much are they paying for it, and what are the likes and frustrations. And off course: what are the best ones? The used Kissmetrics to make an infographic out of the answers. (more…)

Feeding the funnel with Facebook (infographic)

social-media-sales-funnel-intro

“Social Media is not making us any money!” That is what is generally being said. There is no possible business model and it is all about ‘feeling good’ and ‘connecting to the customer’. Yet everybody believes there is a pot of gold at the end of the rainbow waiting for us if we do use social media.

It is about time we were going to take social media with more of a ‘business-like’ approach. Starting with this infographic. Right…? (more…)

What do you do when you go social? A Volcano goes live! – by @optimizeyourweb #sesny

inspired-by-iceland

As you are used from State of Search, being the best conference coverage website out there, we are covering SES New York. We have bloggers reporting, but we’ve also decided to take a different angle this year. We have asked a few speakers to describe their own presentation. Because after all, what better coverage than from the source itself? In this post Kristjan Hauksson (optimizeyourweb) who opens up about his homeland and volcanos and connects it to social.

At SES NY I spoke on the session called “Search, PR and the Social Butterfly”, I did the similar session at SES London and apparently they liked it because they asked me back!

As I try to stray away from doing the same slides twice I still find the case study I am doing so motivating that it is worth doing twice, so I am happy to do it at the SES NY also. (more…)

SES New York 2011: Killer Facebook Targeting Tactics

Next session today is the Facebook Marketing Tactics session. Let’s see if the experts on the panel really share some “killer tactics for harnessing the real marketing and ecommerce potential of Facebook Advertising, Fan Pages and Groups”. In the panel we got Marty Weintraub of aimClear, Harry J. Gold of Overdirve Interactive and Lisy Buyer of The Buyer Group.

(more…)

Which brands are successful in Social Media? They are ranked now! (infographic)

social-snake

Last month Yomego, crunched the data with Alterian’s SM2 tool to create what they call “the world’s first Social Media Reputation Index.” This index tries to benchmarkt a brands popularity. They look at reach recency and satisfaction recency online.

This ‘algorithm’ resulted in a list of brands and how they are performing socially on the web. And they were smart enough to throw in an infographic. (more…)

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