The ever insightful Claire Carlile wrote a post a few days on the importance of understanding the answers to core questions about both your client and your goals before embarking on a link building campaign. This got me to thinking about my recent somewhat haphazard yet I’d say still successful work in this area.
1. A few disclaimers before we dig into this – I do work for a large agency and therefore work on large, big brand clients. This has both pros and cons. The sites I work on can attract links through their brand names at time, however they can also repel due to the well-known commercial aspect of said sites.
2. These are sites that I have been working on for some time so I am fully immersed in the client, their USPs, the kind of sites that may be good link targets etc. Having said that, Claire’s post did make me take a step back and review things from a wider perspective.
Tip 1: Don’t assume you know your client so well that you’ve explored all the obvious link building targets. Take a step back once in a while and get outside the box! (more…)