Being a new mom, just finishing off my maternity leave, I have done my fair share of baby book reading over the last months. Baby books are made to organize the world`s things for brand new people with no pre-knowledge. Babies and search engines are on the same level of naivety, experiencing things for the very first time every time they crawl, and therefore they can remind us of the most important basics of SEO.
As a website owner, it is not unusual to lose the perspective of your own content. Maybe you have worked for years to create unique, great content to rank better in the search engines. You have read about SEO and you have done everything by the book. And somewhere along the way, you lost your focus. The website is now about everything and nothing, and the rankings are not improving. Why? You have lost sight of the most basic element of SEO.
I see this many times every week when meeting (potential) clients. People over-complicate things in their desperation to rank better. And somewhere along the way, they lose both the rankings and the usability of their site. This is where the baby books can help us; to go back to the absolute basics of communication, and therefore also the very core of SEO. (more…)