A very special Friday Talk this week. We all know the SEOMoz Whiteboard talks. This week that was ‘taken over’ by the Koozai team who do their own whiteboard talks. In this one however they really do it “the Moz-way”. They talk about Page 1 domination on branding, something which will become more and more important.
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Posts on State of Search about ‘Presentations’
10 Slide decks From A4U Expo London 2011
The two days at A4U Expo London 2011 were filled with videos, interviews, people networking and much more. But one of the most important parts of the conference off course were the sessions.
We’ve reported on the sessions extensively. Sometimes it is enough to read about it, sometimes you want to know a little bit more. Therefore we have collected some of the available slide decks from A4U Expo London 2011. Find below the presentations from Kelvin Newman, Kevin Gibbons, David Sottimano, Lee Griffin, Kevin Edwards, Sam Crocker, Stephen Pavlovich, Martijn Beijk and Patrick Altoft (in random order) (more…)
Friday Talk: Susan Bratton About the importance of conversation within Affiliate Marketing
With the Affiliate Conference A4U Expo coming up next week we figured it would be a nice idea to show a presentation around Affiliate Marketing. In this case it is Susan Bratton who talks about the importance of conversation, also within Affiliate Marketing. Bratton is co-founder of an affiliate network, a green Web hosting company, an ecommerce publishing site and a podcast network.
Friday Talk: Avinash Kaushik at Think Marketing 2011
This Friday we bring you somebody who is welcomed with open arms everywhere he goes. He evangelizes Google Analytics and has written many books on the Analytics topic: Avinash Kaushik.
Friday Talk: Seth Godin
Yesterday somebody on Twitter compared my post about target audiences to the book “The Purple Cow” from Seth Godin. I haven’t read that book to be honest, but I thought it would be nice to dedicate this Friday Talk to Seth Godin. In this talk Seth Godin speaks at the Greater Baltimore Technology Council.
Friday Talk: Bryan Eisenberg Keynote at Affiliate Summit East 2011
Earlier this week we talked to Bryan Eisenberg while we visited SMX Stockholm. Bryan today launched his website websitetools.com which we highlighted this morning and we figured: why not do a little extra and make our Friday Talks one of Bryan. Bryan is a very good and engaging speaker as you can see in this video from the Affiliate Summit East 2011.
Friday Talks: Nikesh Arora at the Marketing Society Annual Conference
This is already a talk from a few years back, but it is always interesting to listen to Nikesh Arora when he is on stage. Here he talks at the Marketing Society Annual Conference in London in 2008. Especially because it is an ‘old’ talk, it is very interesting to see, because he clearly knew already what was going to happen back then…
Friday Talk: Rory Sutherland: Life lessons from an Ad man
As you may have noticed we have published a lot of talks (or presentations, however you prefer to call it) here on State of Search. We like to think you can learn from people giving away information 
. Most of the time the presentations were published on a Friday. Starting this week we are going to make that a regular returning item: Friday Talk. Every week you can find an inspiring talk here. To get you through the weekend if you have nothing to do, or to end the week, with a drink, sitting back and listening.
Today in our Friday Talk we bring you Rory Sutherland. As some of you may know he also presented at the last A4U Expo in Munich. In this talk he shows how important perception is. And that pushing a product as hard as you can is not entirely the right thing to do. Enjoy!
Are We Controlled by Algorithms?
I think that it is not exaggerated when I say that many people in search are obsessed by algorithms. One little change by Google makes that many people in search jump up.
This video from the TED Conference shows Kevin Slavin. He argues that we’re living in a world designed for — and increasingly controlled by — algorithms. He warns that we are writing code we can’t understand, with implications we can’t control. A must see presentation.
Clay Shirky about how technology is changing us from consumers to collaborators
Clay Shirky is a teacher at the Interactive Telecommunications Program at NYU, where he also researches the interrelated effects of our social and technological networks. He is somebody with a firm opinion and somebody who knows about the evolution of search engines and the web in general.
Last year Shirky visited Google as part of the Authors @ Google series. There he talked about how technology is changing us from consumers to collaborators, part of his book “Cognitive Surplus”. Luckily for us Google puts these videos online 
. Enjoy!
Five ‘golden beauties’ from SASCON 2011
Time flies, it has already been two weeks since SASCON ‘rapped things up‘. But the conference has left us with some good things to think about. The organization has put most of the presentations online now. We already showed you some of the presentations, but here we give you the five ‘golden beauties’ we extracted from SASCON. Enjoy!
Stat-o-rama – An Industry in numbers – James Murray
Everyday compassion at Google: presentation by Google’s Chade-Meng Tan
Google is not only looked at because of their search techniques, or their advertising skills, or all the different products they have out there already, they are also looked at from a Human Resource point of view. Working at Google is supposedly something very special. One of the people behind that ‘success’ is Chade-Meng Tan. He was of Google’s earliest engineers and is now Google’s “Jolly Good Fellow”: the head of personal.
Chade-Meng Tan was invited to speak at one of the TED Conferences. This one is in New York, in the UN building. He talks about how Google practices compassion in its everyday business.
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