The next Brighton SEO was announced last week: September 14th 2012. A good place to be for every SEO in the industry. As a ‘warm up’ find below the discussion panel from the last Brighton SEO called “Ask the Engines”, a discussion between Pierre Far (Google), Dave Coplin (Bing), Martin MacDonald (Expedia EAN), Rishi Lakhani (Freelance) and Tony Goldstone (FreshEgg).
State of Search
Posts on State of Search about ‘Presentations’
Friday Talk: Rebecca Saxe: How We Read Each Other’s Minds
I have been talking about how psychology influences marketing a lot lately. I’ve also pointed out that Google has figured that out as well and is ‘working our minds’. Therefore this Friday Talk is a bit different than usual, less search, more psychology and human mind, but a lot to learn again!
Friday Talk: The Google+ Platform Team at Google I/O
In this Friday Talk footage from the last Google I/O. In this video the Google+ platform team gets on stage and answers questions. Is your question answered here or do you think there should have been different questions asked?
Friday Talk: Brian Solis at the Affiliate Summit East 2009
This week Brian Solis presented on a special Fusionmex in Antwerp. Solis has presented before and its interesting to see how his views over the years have evolved and developed over the years. Here is his talk at the Affiliate Summit East 2009. What things he said have made it to 2012? You tell us!
Friday Talk: Bradley Horowitz VP, Google at LeWeb
This week in London the first ever LeWeb London took place after the conference had been successful in Paris for many years already. Organiser Loic LeMeur talked to Google’s VP Bradley Horowitz.
Friday Talk: Eric Schmidt at the UK Big Tent
This Friday Talk is not a presentation as such, but a talk on stage with Eric Schmidt. A few weeks ago we witnessed Schmidt discuss Google with students in Amsterdam, now he talks to Channel 4′s Krishnan Guru-Murthy and fields questions from the audience. He addresses topics including the future of the Internet and how mobile is shaping the web.
Friday Talk: Attack of the Customers!
Technology journalist Paul Gillin presents research for his book “Attack of the Customers!” about the influence of customers in modern day marketing.
Friday Talk: Avinash Kaushik: “A Big Data Imperative: Driving Big Action”
He is a familiar face in the search industry: Avinash Kaushik. Everybody who has ever seen him talk will recognize his passion for what he does and will recognize how well he knows his stuff. And on top of that Avinash is a really nice guy as well. Perfect ingredients for a perfect Friday Talk. Enjoy!
Friday Talk: Guy Kawasaki at the Parallels Summit 2012
So our Friday Talk is back this week with a talk by Guy Kawasaki, a well known name in the social industry. Some regard him as a ‘spammer’ other as an ‘entrepreneur’ who gets everything out of what he does. In both cases there is a lot to learn from what he does and says.
At the Parallels Summit Kawasaki keynoted. You can find his talk below. Kawasaki explores why enchanting your customers is the key for service providers (or any entrepreneur) to build a business: it’s the path to differentiate yourself in the marketplace as you earn likability and trustworthiness.
Friday Talk: Alex Bogusky on The Rise of the Social Entrepreneur
“Social” is hot. But “Social” for many still means consumer stuff, not business stuff. Still there is a lot of movement in Social for Business, and rightfully so, after all, we are all humans. But how can you make Social work as a company? The trick is probably to actually be social and not act social.
Someone who is successful in social is Social Entrepeneur Alex Bogusky. He is someone who knows PR and Communications and has used that in many ways, including for Al Gore. He knows how to make business out of social as well. In this talk he talks about just that.
Friday Talk: Jean-Benoit Van Bunnen About Bing’s Search Strategy
There always is a lot of talk about Google, but what are Microsoft’s plans with Bing? Are they going to get into the serious business? Many want Bing to succeed, just because they believe Google needs competition.
In this Friday Talk you get to listen to the plans that Microsoft has with Bing, or at least the plans they had a year ago. Bing’s Jean-Benoit Van Bunnen talks about that at the Search University.
Friday Talk: Guy Winch on “Complaining the Right Way to Get Results”
This Friday we have a talk which is much different from talks we are used to at conferences like SMX, SES or SAScon. This talk is by Guy Winch, who is a psychologist, author, speaker and occasional stand-up comic. He wrote a book called “The Squeaky Wheel: Complaining the Right Way to Get Results, Improve Your Relationships and Enhance Self-Esteem”.
The book is said to be the “first science-based look at our complaining psychology.” Complaints? Yes complaints. Because most things tend to start with complaints. Managing those can really make an impact.
Try and listen to this talk not just as a person who might (sometimes, right 
) complain, but also as a marketer who can use this in a psychological way. (more…)
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