Neuromarketing can be great, it can help you ‘understand’ your target audience. But as with many things you should not look at it as the holy grail. There are some ‘buts’ to it. As discussed by Molly Crocket in this weeks Friday Talk.
Crocket talks about how the benefits of “neuro-enhancements” are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them. (more…)
Eric Schmidt gives a series of three public lectures and a concluding symposium on ‘Connectivity and the Diffusion of Power’ as Humanitas Visiting Professor in Media 2013 at CRASSH, University of Cambridge. Here’s part one.
Sergey Brin is one of the founders of Google, so we all know. One of the reasons why he is successful is because he knows how to combine different talents: technical, business and social. In the talk below he speaks at the School of Information at UC Berkeley.
Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. There is one catch: this talk is from 2005. Still, be amazed on how relevant most of it still is!
Last year at the Conversion Conference she was one of the keynote speakers: Nathalie Nahai. Before the conference we talked to Nathalie about her book Webs of Influence. That is a topic she talks about a lot. And so she did in Lisbon of which you can see the talk below.
For this last Friday Talk of the year I thought I would do something a bit special. I’m usually not one to brag about myself so I didn’t put this one up before but since it’s the last Friday Talk of the year I thought ‘what the hell’ 
.
Below you can find the talk I did at the Dublin Web Summit earlier this year. Enjoy!
One of the terms of 2012 has most definitely been ‘big data’. And it will continue to be important in 2013 as well. One of the major ‘big data’ leaders is Google. In a Google Tech Talk in October this topic is discussed with amongst others Google’s Chief Economist Hal Varian.
Malcom Gladwell is a British-Canadian journalist, bestselling author, and speaker. In this talk, entitled “What we can learn from spaghetti sauce” he discusses the connection between marketing and human behaviour.
Do you think we are in control of what we do? Do you think we are aware of all the decisions we make? Do you think marketers can’t ‘touch’ us with their messages because we are strong? You might reconsider those thoughts after seeing Dan Ariely speak on the topic ‘Are we in control of our own decisions?’.
Mike Yapp is the Director of Google I YouTube’s Creative Development Group and a well known speaker. In this talk at one of Google’s “Think” conferences he discusses the art and science of understanding brand connections in a consumer owned world.
An oldie this week in pur Friday Talk. A presentation from 2007. But not just any talk, it’s a talk from Google’s Matt Cutts who talked to bloggers about Whitehat SEO.
He talks about WordPress plugins recommendations, SEO keyword tips, migrating to new webhost, Google Analytics, Google Webmasters and some security tips. Yes, it’s old and not all advice still is valid, but it is fun to listen to!
Jeff Jarvis delivers a keynote address at Big Tent – DatenDialog on the changing role of privacy in society and the value of publicness.
David Meerman Scott delivered a keynote presentation at The NAMM Show on January 20, 2012 in Anaheim, CA. Het talked about how to instantly engage your Market, connect with customers, and create products that grow your business now.
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