When Google decided it was going to look a lot more at authorship and consequently look more closely at people instead of just links, something interesting happened in my inbox. It got fuller, a lot fuller.
The e-mails I am since getting are very much focussed on trying to get a spot on State of Search, not being one of the bloggers, but being a guest poster. Just for once, to get that article out there. And to be honest, the e-mails didn’t get any better. I got targeted for the weirdest things. From search marketing to financial products.
It is a sign of times changing. Because they are after the links, but they are after something else as well: influence. The more your name gets around, the better it is for your status as blogger. Are bloggers the “new” influentials? Maybe they already were and they just got a reboots from Google?
For this reason I was interested in seeing the launch of “Bloggabase” a new initiative of PR guru Andy Barr and his partner in crime Rich Leigh. They are trying to get a grip on the enormous amounts of “shoddy pitching” to bloggers as they put it. (more…)