A wealth of information was shared at the first day of the SMX London conference. From a paid search perspective the speakers shared knowledge and ideas on a wide range of areas pertaining to paid search. Below are some of the most valuable tips and information gathered on day 1.
Paid Search Updates and Tactics
Ann Stanley was the first speaker to talk about paid search, and dived into details pertaining to Enhanced campaigns.
Ann went into detail about the pros and cons of the launch of Enhanced campaigns highlighting specific areas that can be beneficial and other areas that can be a hindrance. While Google has mentioned that automatic changes to Enhanced campaigns will begin on the 22nd July 2013, Ann highlighted that the practices most agencies are seeming to use is to wait until the last possible moment before changing campaigns to Enhanced.
Advertisers are preferring to keep the campaign on the Legacy setting as long as possible in order to limit the risk of unwanted changes that could occur when activating Enhanced campaigns. (more…)