Google and authority. It clearly is going to play a larger role in the search result pages in the coming months. Where your average search page used to be ‘just 10 blue links’ and Universal Search already brought images and videos to the search results pages, the rel=author is bringing the authority to the result pages.
To help webmasters get the profiles of their authors visible in the search results Google created what is called the “rel=author tag” which allows webmasters to tell Google who is the author of the page.
For the author snippet and image to show up the “rel=author tag” should be implemented properly. It however now seems that Google can figure all that out themselves. A guest poster got linked to a post without verification. (more…)