It’s snowing out there. There is no denying it. Take a look at my garden and you know that a big part of Europe is having some issues when it comes to the weather. Many parts are covered in snow which leads in some cases to panic. Trains stop working, traffic is jamming and flights are being canceled. In Norway they are used to this Lisa told me and they look at us with some pity, but here we are all a bit confused. How do we handle this?
And believe it or not, the weather is even influencing the way we search. Looking at search trends in the past few weeks you can see that the weather is keeping us busy. It’s another proof of how a marketeer should always look at what is going on around him or her and act on it. The same goes for the search engines. Google and Bing for example, they must be noticing something is going on. Right? Well, it doesn’t seem to be that way. Both marketeers as the search engines are not using the snow the way they could be using it to actually grab that “user intent” they’re always talking about. (more…)