Posts on State of Search about ‘Mulitlingual’

How to Target the Nordic Consumer

4 months ago by Agnete Tøien Pedersen 5 Comments
aurora borealis visitnorway

If you are targeting the Nordic market through search engines or social, there is some basics you should know about us and how we think, act and search.

I am a Norwegian myself, working mainly in the Nordic market. But I also work with people from the rest of the world, and I am always surprised how “foreigners” look at us. For instance, I was once asked by an american how I managed to drive a car over there, since all Swedes drive on the left side of the road. There`s two errors in that assumption. I am Norwegian, and Norway is not the capital of Sweden. And we drive on the right side of the road. But this is not the only time I have felt misunderstood. Surfing the web, I feel misunderstood every day. It is time for some inside information about the Nordic consumer. (more…)

Google Places: How Different Is It World Wide?

Google-Places


Local Search: the use of Google Places, it is a very ‘local’ aspect of search, right? But is it in any way different in the so many local spots we have world wide? Does optimizing for Google Places differ from one place to another?

And is there a difference in types of businesses? And if you optimize for Places, does it matter if you have pictures or not? Which elements are important? All questions we all would like to see answered.

Multilingual SEO company Webcertain compiled a Google Places survey to get some insights into how Places is being used in different countries and what kind of impact it’s had on search results. They want to produce a report into the International Impact of Google Places based upon the results – and all respondents get a copy of the report, as well as entry into a draw for an ISS ticket.

Let them here your view by answering these 15 questions here and get the report & possibly a ticket to the International Search Summit London, if you win that you will also be able to meet up with us, because we will be there, both blogging and speaking!

Go to the survey

Search in Asia – International Search Summit 2011 #SMXISS

Good afternoon SOS’ers,  I’ve finally made it down to the International Search Summit and shall attempt to take over from Louis Venter’s sterling live blogging efforts this morning.

Next up I’ll be covering a deep dive into the (ahem) State of Search in Asia and the Far East. This is presented by Barry Lloyd, of WebCertain Asia. (more…)

Iphone vs Apple vs Android – Mobile Trends and the Future of Mobile

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Brett Petersen from global web index started by discussing their reach which is across 22 countries, they focus on only not what mobile users do but why they do it. They track 514 million mobile internet users.

Market Status

Mobile Market share: Nokia still dominant in the overall mobile market share especially in the emerging markets. In China they have more than 50% market share. Nokia is almost non-existent in the US market share. (more…)

Differences in International SERPS – Bas van den Beld – International Search Summit

Differences-International-SERPS-Bas-van-den-Beld-International-Search-Summit

Good morning, the third session of the day was about the differences in International SERPS and presented by our very own Bas.

There are a lot of people and cultures around the world and each will have a different behaviour when using a search engine. Google confirmed that over 20% of all online searchers have a local intent therefore the results need to change for each location. Google still dosent have the entire world covered. (more…)

Creating a score card to identify the best markets for your global markets – International Search Summit

Creating-a-score-card-to-identify-the-best-markets-for-your-global-markets-International-Search-Summit

Michael Bonfils outlined an approach when prioritizing international market selection. The wrong approach is to use your analytics to work out which markets to expand to.

The correct approach:

1) Choose your potential markets and list them down the left of a spreadsheet

2) Determine your components and rate each component for each potential market in the spread sheet.

Analytics data

Factors: amount of traffic per country but conversion rate is also vitally important. High bounce rate is an issue that needs to be addressed. Poor conversion and high traffic would mean a lower score. (more…)

Global SEM in an International Not-For-Profit – International Search Summit

The first session at the International Search Summit was delivered by David Carralon the head of SEM at the British Council.

The British council faces challenges like shrinking marketing budgets, scarce staff resources and increased government pressure to generate more income from English courses and exams. They have 560 websites spread over the globe. They have followed the subfolder route in terms of domain strategy which has limitations as discussed later.

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International Search Summit Berlin: laws of international search marketing, KLM and international video

International Search Summit 2010 BerlinTo be honest, I was a bit shocked, when I entered the room for the first International Search Summit in Berlin this Monday. About 10 attendees were waiting for Webcertain‘s boss Andy Atkins-Krüger to launch the conference. The lack of local publicity for the conference, which isn’t known in Germany, probably caused this low attendance. Maybe also the combination with the “Localization World” didn’t work out. Translators and Search Marketers are two different species as Isabella Ballanti impressively showed in her presentation later on the day.

Calijn van Lennep, member of the E-Commerce team at KLM, was the first speaker of the day. She talked about how to manage a brand on global websites. Although this topic isn’t really search related, Calijn showed some interesting insights how KLM deals with global and local content on their 116 websites. Another interesting point was Social Media. Calijn said that KLM doesn’t have a real social media strategy, but they just try out things. During the ash cloud problems Twitter and Facebook were the most important communication channels though! (more…)

Doesn’t Cutts get Europe?

Ok, this is a bit of a bold statement, does Cutts get Europe? It seems like he doesn’t, at least if you look at the answer he is giving on a question Dave Davis asked. Davis asked:

“AdWords allows (and it’s pretty accurate) location targeting. Why can’t you guys allow multiple country targeting in Webmaster Tools instead of just one? It would solve an age old problem for webmasters targeting multiple countries.”

This is something which has been bothering me for a while. For example when I was at Searchcowboys I really wanted to target Europeans. That was impossible, it was either the Dutch or the US or the world. Here’s what Cutts answered:


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