If you are targeting the Nordic market through search engines or social, there is some basics you should know about us and how we think, act and search.
I am a Norwegian myself, working mainly in the Nordic market. But I also work with people from the rest of the world, and I am always surprised how “foreigners” look at us. For instance, I was once asked by an american how I managed to drive a car over there, since all Swedes drive on the left side of the road. There`s two errors in that assumption. I am Norwegian, and Norway is not the capital of Sweden. And we drive on the right side of the road. But this is not the only time I have felt misunderstood. Surfing the web, I feel misunderstood every day. It is time for some inside information about the Nordic consumer. (more…)