Posts on State of Search about ‘Mobile’

Google Tries A New Mobile Interface

google-mobile-experiment-intro

As you know Google recently made serveral changes to the interface. At first a revamped navigation was launched and rolled out last year but later Google decided to pull back the new interface. After giving it some thoughts earlier this month the company introduced a combination of the current black bar and the new interface launched in November last year. This new interface is here to stay (at least for now).

Mobile Interface

But where the new menu, which could be reached through the Google logo is not in the desktop versions of products anymore Google still tries to keep it, but then on the mobile version. In a new experiment a new interface was spotted for Google Mobile. In the screenshot you can see that the menu with links to several products is opened by hitting the Google logo. You can view more products by clicking the “More” link. (more…)

Sir Martin Sorrell: Mobile is the Area Where we see The Most Potential

At CES 2012 Microsoft’s Mel Carson talked to WPP CEO Sir Martin Sorrell about where advertisers should be spending their money online. He puts a lot of focus on mobile devices as one of the growing contexts marketers should be looking to target consumers. Sorrel is not a ‘fan’ of reporters, but Mel did everything here to show he was not a ‘real reporter’ while still doing a great interview.

Boom! Google buys Motorola, Mobile World Turns Up Side Down

motorola-google

We knew that mobile was going to be huge. We knew that Android was very important to Google. We knew that Google would make some sort of move into mobile sooner or later. But we didn’t expect this move: Google is buying Motorola.

Google is paying $12.5 billion (in cash!) for the handset maker. Google Phones will be rolling out of the Motorola factory pretty soon. (more…)

Iphone vs Apple vs Android – Mobile Trends and the Future of Mobile

apple-android-windows

Brett Petersen from global web index started by discussing their reach which is across 22 countries, they focus on only not what mobile users do but why they do it. They track 514 million mobile internet users.

Market Status

Mobile Market share: Nokia still dominant in the overall mobile market share especially in the emerging markets. In China they have more than 50% market share. Nokia is almost non-existent in the US market share. (more…)

News near you: local, mobile and personal integrated by Google

news-near-you-intro

Yet again Google has launched a new feature. And again it seems to be part of their bigger strategy which has to lead to a more social like Google: news near you. If you are an Android or iPhone user living in the US you can now go to news.google.com and you will be prompted with a request to share your location. If you accept, “news near you” will be available.

The feature was introduced by Google News Product Manager Navneet Singh. The new service from Google lets you see news from the location your phone tells you where you are. You can personalize it further on the personalization page where you can determine whether you want news on specific topics. (more…)

The growth of mobile search: huge in numbers, not in CTR (research)

mobile_search

It is clear that mobile is not just a growing market, it is a market to really dive into. Mobile is interesting for both search engines and for advertisers. Research performed (in the US!) by Efficient Frontier shows us that the number of mobile searches and mobile paid ads is growing rapidly. But CTR and ROI still stays behind.

Efficient Frontier tells us that already 10-15% of traffic on average comes from mobile devices. And that’s an average, if you look at specific markets these numbers can sometimes even double. The research also shows that 5.4% of all paid search impressions currently come from mobile devices, which is a huge growth compared to last year. This means that by the end of 2011 Efficient Frontier believes that “somewhere between 7.0%-9.5% of search advertising dollars could be spent on mobile devices”. (more…)

Instant previews on mobile searches on Google

instant-previews-mobile

One of Google’s main goals is to do more when it comes to mobile. Not just by getting Android bigger and bigger and gathering data through mobile, also by improving the mobile experience in search.

Yesterday Google has made another step in improving that mobile experience by introducing Instant Previews on the mobile. We already know the Instant Previews from the web, but now you can navigate even faster on mobile also. (more…)

Why Bing will be trailing on Google and why it should hook up with Apple and Facebook

Windows-7-Mobile-Phone

Bing is doing well, at least, in the US it is. The latest numbers by Comscore show us that Bing increased its share of searches by 1.1 percentage points last month and Statcounter noted that Bing had outgrown Yahoo, but was still trailing on Google.

Bing is not sitting still either, with their expansion to France and new additions to their search results like flight auto suggest and more personalized search options with the extension of the like-data in their search results.

So Bing is doing well, I personally also want them doing well, because I believe we could (especially in Europe) use some more competitiveness. Still, I fear that Bing will be trailing on Google for quite a while and might never even ‘catch’ them. Why? The reason lies in the combination of mobile and personal. Let me explain.

(more…)

Marissa Mayer and Michael Arrington at Le Web 2010

Marissa Mayer and Mike Arrington are making a yearly show out of appearing on stage at Le Web in Paris. Today they were there for the third time.

In other years Marissa didn’t really let much go about what Google was up to, at least nothing really new came out. To be honest, this year was no different. The talk was again very orchestrated and ended with a demo of the new Maps features on Google. Still it’s always interesting to hear Marissa talk.

Here’s the coverage of what came out of the talk: (more…)

Page 2 of 3123