Archive for the ‘Linkbuilding’ Category

Link Building in Competitive Niches – #ProSEO Seminar 2010

As Ayima’s Jane Copland explains, her talk focuses on: “the biggest link building issues you can face in competitive markets, and their solutions”. She runs through some common problems and questions:

What sort of links do I need?

No two industries are alike, the rules change. It’s not necessarily about Google treating industries differently, it’s about who’s competing in them. You don’t need to understand what’s working for everyone else, you need to focus on what is going to work for what you want to rank for. (more…)

Setting Up Your Own Link Building Network – A4U Expo London 2010

Ralph, better known as Fantomaster’s presentation is based on his own self-constructed link network, baptised Link Whisperer. So why should you do it? The simple answer:

You get 100% control over your in-links, which then allows you to fine tune your web campaigns and boosts your ranking potential.

Setting up a link network is not that complicated. Setting up a strategy for it is the difficult part. Without decent content, all link building campaigns will fail anyway. (more…)

Link Building The Philanthropic Way

Recently I’ve been reading a few posts across the search and social blogosphere touching on the issue of philanthropic campaigns within the digital industry. I’m always interested because it’s often about helping a worthy cause through the simplest of methods. If I can help out, why wouldn’t I? (NB. If there were ever any Catholics in my family ancestry, I definitely inherited their guilt. Taoist family guilt maybe?). It’s also often the root of some of the more innovative ideas around.

oil spill bird 300x191 Link Building The Philanthropic WayOne post that got me thinking was by Justin Kownacki, entitled People Are Desperate to Care About Something. Is It You?. His remarks centre on humans’ natural inclination to want to help, and how we can cash in on that through strong imagery. He does make a good point: the general populous do want to care, they want to feel that they’ve helped a good cause so why not give them the imagery and the method to do so? It’s a trick that has worked for years – buy this washing up liquid with this very cute child on the front of it. It’s 50p more than your standard choice but 40p of that extra cost will go to charity. It’s no major impact on my shopping bill and it’ll help out those cute kids clearly portrayed on the front of said washing up bottle.

fairy front Link Building The Philanthropic WayThey’re age-old marketing tactics that may be as subtle as a sledge hammer but let’s face it – the brand makes their money, they help out a good cause that wouldn’t otherwise get that help and the consumer gets both the product they want and the smug satisfaction of knowingthey’ve done a good deed that day. Who’s the loser? (more…)

Google Instant Proves Chinese Wall is a Myth

Editorial: This is a guestpost written by Dixon Jones of Receptional.

Google is rolling out “Google Instant” – where suggested results are returned as users type. In doing so, they inadvertently debunked their long and heavily pushed mantra that the paid results and the organic results are not linked. Infact, this move – whilst probably doing all the good they say – will cost advertisers more and will line Google’s pockets.

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Who Would I Pick For My Link Building Dream Team?

dream team 300x184 Who Would I Pick For My Link Building Dream Team? Gone are the days when link building was merely checklist of repetitive tasks you could work your way through and given enough data entry and link requests you could start to see yourself rise up the rankings.

It requires a huge combination of skills that no one person or type of person could ever manage. Like any good sports team you need a mixture of talents and an understanding of each other strengths to really do well.

In real life it’s a hard job; but when day-dreaming of the link building dream team it’s much easier job to pull off. (more…)

Six Ways to Increase Internal Links

Be honest with me… how often does this happen?

“Yes hello, we’d like to buy some of your optimisation please. We have the business idea, clear objectives, brand values, and loads of shit-hot original content of all types. We’d like to get you involved right now, before the design RFP goes out and we’d like you to advise on everything from choice of domain onwards.”

I suspect the answer to my question may be “never.”

More often than not we’re engaged as online marketers somewhere down the line and we inherit a website or business that whilst functional; might not be optimal. Not every client or business has a web team or a generous budget for an extensive re-build, so at times we may find that we’re making do. In such situations there are two areas I find most sorely in need of attention and these are Information Architecture and content. In this case I wanted to look at some ways to boost internal linking for when the site Information Architecture isn’t ideal. (more…)

Deep link ratio: what makes a backlink profile look natural?

Hanns Kronenberg started an interesting discussion in Germany about the deep link ratio as a quality signal. Reason for this discussion is a remark of Professor Dr. Mario Fischer in his new magazine “Website Boosting”. According to Mario at least 50% of the inbound links should go to the site’s front page.
I think we all agree on one thing: making a link profile look natural is link builder’s core mission. But is it possible to develop such a rule on natural link profiling?
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Link Building Methods and Risks

A special session at SES London 2010 was completely ‘hosted’ by Webuildpages. Jim Boykin, CEO and “Link Building Ninja” of Webuildpages tried to give the listeners more understanding in the why and how of linkbuilding. Below a wrap up of the session by Sam Murray.

Jim starts off the presentation by asking “does anyone work for Google” and continues by asking any new audience members who walk through the door the same question. It has clearly set the tone for the session as buying links is the first topic for conversation.(*I think it is important to highlight at this stage that Jim doesn’t condone buying links.)

Jim feels that if you are targeting competitive short-tail phrases and you are not buying links then you should probably give up aiming to rank #1. Jim continues to state that a lot of companies out there are still buying links and even the ones that have stopped were previously purchasing valuable links. So if we can’t rank #1 for competitive key phrases what do we do? Aim for the long-tail. (more…)

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