Will Critchlow: “I Love The Increasing Socialisation of my Search Results”

In two weeks time the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks you could be visiting the conference!

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today we kick things off with Will Critchlow, one of the founders of Distilled, one of the leading UK Search Agencies. … Continue Reading

Marissa Mayer at LeWeb 2011: Google+ was a “pleasant surprise”

In the past few years Marissa Mayer returned to Paris each year to talk on stage of LeWeb to Michael Arrington of Techcrunch. Now Arrington has left TechCrunch but still is one of the big faces at a conference like LeWeb. This year however he didn’t interview, one of his ‘peers’, Crunchfund’s MG Siegler asked the questions, which helped the interview to be honest.

Mayer talked about several topics, from Google+ and Check-deals to her own role at Google, which has been less prominent the past year. Mayer also talked about Google+, calling it a “pleasant surprise”. … Continue Reading

BBC Documentary Mark Zuckerberg: Inside Facebook

This Sunday the BBC broadcasted a documentary about Facebook. In this one hour long documentary Facebook founder Mark Zuckerberg talked about his product and gave us some insights into his world. The documentary however by some was seen as more of an advertisement for Facebook than a real documentary. This was caused by the way BBC presenter Emily Maitlis was ‘all over Zuckerberg’.

You can be the judge yourself. Mark Zuckerberg himself posted the entire documentary online, on YouTube, so it is now available for everybody to watch, even if you are not in the UK. You can see it below. Do not hesitate to give us your opinion. … Continue Reading

Gerry McGovern: Keywords bring you to a website, carewords bring your through a website

Gerry McGovern is one of the speakers at the Fusionmex conference tomorrow in Antwerp. Gerry is the founder and CEO of Customer Carewords.

He is widely regarded as the number one worldwide authority on helping large organizations create more customer-focused websites. Organizer Jean Paul De Clerck talked to McGovern. Part of the interview you can find below. … Continue Reading

An Interview With the Search Quality Alliance

What would you do if you worked for Google, left and started your own business? You would probably focus on that business and would try to get as much out of it as possible, even using the knowledge you had build up at Google.

So when Six former Googlers from the Search Quality announced they were joining together in something called the “Search Quality Alliance” many immediately thought this was about making money. And using their Google background to do so. It is not. They decided “to share their expertise and evangelize successful White Hat search engine optimization in the search industry”. For free, because they feel it is their duty.

We talked to the team containing of six ex-Googlers from five different countries and with a lot of European focus and asked them about their initiative. … Continue Reading

State of Search A4U Expo London 2011 Talk with Lee Brignell-Cash – Fusepump

State of Search is doing coverage of the A4U Expo 2011 in London. We do posts, but also interviews with speakers and attendees. You can find information here: http://www.stateofsearch.com/events/a4u-expo/

In this video we talk to Lee Brignell-Cash of Fusepump.

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A4U Expo: Matthew Wood about Munich and London

Matthew Wood organizes the A4U Expo in London and Munich. This event is one of the major events in Europe when it comes to affiliate marketing.

As part of our video-interview series at A4U Munich we talked to Matthew during that same A4U Expo in Munich. We talked with Matthew about the Munich event, but also looked at the upcoming A4U London which will start October 19 in London. At that event State of Search will again be covering the event, but we will also be doing special interview sessions again in a special booth on the expo hall floor. So make sure you are there!

An Interview With Christine Churchill – speaker at SMX East

As you might have noticed, State of Search is a media partner for SMX East. We are doing several interviews with speakers. We talked to Danny Sullivan, Julie Joyce, Debra Mastaler and Rob Kerry.

Today we have a veteran in the industry: Christine Churchill. Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management. … Continue Reading

An Interview With Debra Mastaler – speaker at SMX East

In a few weeks time SMX East starts in New York. State of Search is media partner and will be bringing you updates from New York. Heading up to the event we are talking to speakers from SMX about their talks and their views on the industry.

We already talked to Danny Sullivan and Julie Joyce. Today it is time to listen to Debra Mastaler.

There are many link builders out there, but not many with the quality of Debra, who is very well recognized in the industry. Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. She blogs on Searchengineland and her own blog.

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