Posts on State of Search about ‘International Search’

The World Cup 2018 Bid: Trying to find out who has the most support

Today in Zurich Switzerland a lot of high placed people come together. They are all anxious to find out who will be organizing the FIFA World Cup Football in 2018 (and 2022, but we’ll focus on the 2018 one here). The final round is between four candidates: Netherlands/Belgium, Spain/Portugal, England and Russia.

During the day the four candidates can make their final impressions on the members of the FIFA who will be casting their votes in the afternoon. In the countries which are candidates this topic has been in the media a lot in the past few days. And almost everybody says the decision has not been made yet and that it all comes down to the last day. Also everybody says that its very important for the FIFA members to know how the support is within the countries. That is difficult to measure.

But maybe we can help the decision makers in Zurich a little bit to see if we can find out what the general feeling is in the different countries. And since we are heavy online users, we’ll be using some online tools to find that out. After all, we always say that online can tell us everything about how people feel, what they are doing and that we can predict based on these numbers. Lets see if we can find out who should be winning the bid… We’ll be using the four big sources on the web currently: Google, Facebook, Twitter and Bing. And we’ll be only using the free available tools they offer. (more…)

SES Berlin 2010: Campaign Management in several countries

This post is written by Thomas Hertkorn of Ads2people who is guest blogging for us on SES Berlin 2010. Keep an eye on his posts!

Speaker Andy Atkins Krüger, CEO WebCertain Group Ltd. moderated by Thomas Bindl from ed Labs.

Hi everyone from my 2nd day at the SES Berlin 2010. I’m at the “campaign management in several countries” session from Andy Atkins Krüger. Hopefully today nobody will kill the micro like Richard Zwicky yesterday.

But now Andy begins with his speech. First he promised an international secret weapon to be successful. Andy said to search and to connect are basic human needs all over the world. To be successful in a single language is easy in Andy’s opinion. But to be successful in many different languages is difficult. (more…)

Geotargeting – TLDs, Sub-Folders & Sub-Domains

This is a guest post by Hannah Smith, SEO Consultant at Distilled Ltd. in London.

Geotargeting for International SEO isn’t a new topic by any means; however the question of how to get the right geotargeted content ranking for each particular country continues to rear its ugly head. Here I’ll be covering the options, the pros and cons and my views on how best to deal with it.

When it comes to geotargeting (i.e. if you want specific content to rank in different countries) essentially you have three options:

1) Create separate sites for each ccTLD e.g. domain.de (for a site targeting Germany); plus you should write the site in your target language, and host it in the country you are targeting too.

2) Create sub-folders (e.g. domain.com/uk) for each of the countries which you are targeting. Here, make sure all content in the sub-folder is written in your target language and then geotarget the sub-folders to your target countries within Google Webmaster Tools.

3) As per option two, however instead of creating sub-folders, create sub-domains (e.g. uk.domain.com) (more…)

Global Social Media Policies – International Search Summit

Massimo Burgio spoke about global social media policies but started it off with what could get you banned from Facebook.

Facebook police are active and kicking, you need to understand the risks. The following is a list of why you could be banned:

1) Not being human or using a fake name
2) Started a fan page from a personal to promote a business or organisation
3) Post copyrighted material
4) Importing too many RSS feeds to Facebook Notes (more…)

Russia , the new frontier : Yandex – International Search Summit

Andy Atkins-Kruger presented on Yandex which is the number 1 in Russia. They acheived this by solving the problem with dealing with the Russian language and being first to market.

Russian Internet Audience:
142M people, 2% of the Earth’s population. 83 federal states, 11 cities with more than a 180 different ethnic groups. Internet usage is growing, 43 million people accessing the web daily. Internet penetration differs by age group. In Moscow With 97% in age groups 18-24 whereas over 55 it drops to 20%. In other areas these figures drop substantially.
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International Reputation Management – International Search Summit

Mikkel deMib started session 3 off with a great quote on SERM.“Everyone has the right to free speech but that doesn’t mean everyone needs to hear it”

All prospects search and search results form opinions. Negative results cause people to switch brand loyalty. In general negative search results undermine a brand. It could harm investors, life-time customers and brand campaigns.
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Global SEM in an International Not-For-Profit – International Search Summit

The first session at the International Search Summit was delivered by David Carralon the head of SEM at the British Council.

The British council faces challenges like shrinking marketing budgets, scarce staff resources and increased government pressure to generate more income from English courses and exams. They have 560 websites spread over the globe. They have followed the subfolder route in terms of domain strategy which has limitations as discussed later.

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International Search Summit Berlin: laws of international search marketing, KLM and international video

International Search Summit 2010 BerlinTo be honest, I was a bit shocked, when I entered the room for the first International Search Summit in Berlin this Monday. About 10 attendees were waiting for Webcertain‘s boss Andy Atkins-Krüger to launch the conference. The lack of local publicity for the conference, which isn’t known in Germany, probably caused this low attendance. Maybe also the combination with the “Localization World” didn’t work out. Translators and Search Marketers are two different species as Isabella Ballanti impressively showed in her presentation later on the day.

Calijn van Lennep, member of the E-Commerce team at KLM, was the first speaker of the day. She talked about how to manage a brand on global websites. Although this topic isn’t really search related, Calijn showed some interesting insights how KLM deals with global and local content on their 116 websites. Another interesting point was Social Media. Calijn said that KLM doesn’t have a real social media strategy, but they just try out things. During the ash cloud problems Twitter and Facebook were the most important communication channels though! (more…)

Doesn’t Cutts get Europe?

Ok, this is a bit of a bold statement, does Cutts get Europe? It seems like he doesn’t, at least if you look at the answer he is giving on a question Dave Davis asked. Davis asked:

“AdWords allows (and it’s pretty accurate) location targeting. Why can’t you guys allow multiple country targeting in Webmaster Tools instead of just one? It would solve an age old problem for webmasters targeting multiple countries.”

This is something which has been bothering me for a while. For example when I was at Searchcowboys I really wanted to target Europeans. That was impossible, it was either the Dutch or the US or the world. Here’s what Cutts answered:


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