Lisa Myers from SEO Agency Verve Search presented on Global Local Search and started by saying 1 in 5 search queries have local intent across the search engines which is a great deal of demand and 97% of consumers use local for shopping. Google
Places operates in 100 places including Greenland! Google Places is still the biggest player in Europe. (more…)
The session after a much needed coffee was advanced GEO targeting which is vitally important when creating a multinational strategy.
Geo targeting is vitally important when ensuring your website appears in the geographic “pages from” results in the search engines. 15% to 40% of searchers use this setting which is largely based on keyword usage. Google is getting far better at filtering the web and identifying where you are. (more…)
Good morning, the third session of the day was about the differences in International SERPS and presented by our very own Bas.
There are a lot of people and cultures around the world and each will have a different behaviour when using a search engine. Google confirmed that over 20% of all online searchers have a local intent therefore the results need to change for each location. Google still dosent have the entire world covered. (more…)
Michael Bonfils outlined an approach when prioritizing international market selection. The wrong approach is to use your analytics to work out which markets to expand to.
The correct approach:
1) Choose your potential markets and list them down the left of a spreadsheet
2) Determine your components and rate each component for each potential market in the spread sheet.
Analytics data
Factors: amount of traffic per country but conversion rate is also vitally important. High bounce rate is an issue that needs to be addressed. Poor conversion and high traffic would mean a lower score. (more…)
Good morning, and welcome to the coverage of the International search summit. I am really looking forward to the day as it was one of the best events I went to last year.
Andy started the summit with a top tip session for international and multilingual SEO. (more…)
Pre-note by Bas van den Beld: At SES London in the panel “Marketing to the European Union” four different people from four different countries took the stage, including State of Search’ Bas van den Beld and Mikkel deMib Svendsen. This was one of the view sessions we didn’t cover. Mikkel talked about the differences between several European countries. His talk was based on an article which he wrote for me back when I was editor at Searchcowboys. Mikkel and I decided to re-publish his post here now, because it is still relevant and still a very good post which deserves the place here. So enjoy this guestpost!
When I speak at conferences in the US local business owners often ask me how they can market themselves best in Europe. Europe? I ask. There is no Europe and there are no Europeans!
There is a politically united Europe. There is a geographical Europe. There is a dream among some that we will one day get a United States of Europe. But from a marketing point of view the fact remains that there is no Europe and there are no Europeans!
We (in Europe) don’t speak the same language, we don’t hear the same music, we don’t have the same laws, we don’t follow the same norms, we don’t laugh at the same jokes and we don’t share the same religions. (more…)
My first session of the day and a back and forth presentation between Andy Atkins-Krüger from WebCertain and Bill Hunt, SES Advisory Board and Back Azimuth Consulting.
They’re covering how to deal with companies who are targeting multiple markets or countries, and the complexities to be considered alongside standard SEO. The session looks at key issues critical to successfully developing, optimising, and launching multi-global websites.
(more…)
There are many who complain about Google Translate. The grammar isn’t always right, it definitely is not a tool to use when translating large pieces of text but it is a tool to make things ‘understandable’. A logical next step would be that Google Translate would help you talk a foreign language. And Google is taking these steps. They’re not there yet, but we’re getting there:
If you project all of Google’s market share in Europe on to a map most of Europe would be covered with the colors of Google. Even worldwide there are few countries where Google is not the dominant force.
One of the countries in which that is the case is Czech. There Seznam has been the number one for years. Web measurement service Toplist however now suggests that Seznam has been taken over by Google. Seznam however believes the numbers are not right at all. Has Google taken another step in world domination or are they just closing in on the local giants? (more…)
Today in Zurich Switzerland a lot of high placed people come together. They are all anxious to find out who will be organizing the FIFA World Cup Football in 2018 (and 2022, but we’ll focus on the 2018 one here). The final round is between four candidates: Netherlands/Belgium, Spain/Portugal, England and Russia.
During the day the four candidates can make their final impressions on the members of the FIFA who will be casting their votes in the afternoon. In the countries which are candidates this topic has been in the media a lot in the past few days. And almost everybody says the decision has not been made yet and that it all comes down to the last day. Also everybody says that its very important for the FIFA members to know how the support is within the countries. That is difficult to measure.
But maybe we can help the decision makers in Zurich a little bit to see if we can find out what the general feeling is in the different countries. And since we are heavy online users, we’ll be using some online tools to find that out. After all, we always say that online can tell us everything about how people feel, what they are doing and that we can predict based on these numbers. Lets see if we can find out who should be winning the bid… We’ll be using the four big sources on the web currently: Google, Facebook, Twitter and Bing. And we’ll be only using the free available tools they offer. (more…)
This post is written by Thomas Hertkorn of Ads2people who is guest blogging for us on SES Berlin 2010. Keep an eye on his posts!
Speaker Andy Atkins Krüger, CEO WebCertain Group Ltd. moderated by Thomas Bindl from ed Labs.
Hi everyone from my 2nd day at the SES Berlin 2010. I’m at the “campaign management in several countries” session from Andy Atkins Krüger. Hopefully today nobody will kill the micro like Richard Zwicky yesterday.
But now Andy begins with his speech. First he promised an international secret weapon to be successful. Andy said to search and to connect are basic human needs all over the world. To be successful in a single language is easy in Andy’s opinion. But to be successful in many different languages is difficult. (more…)
This is a guest post by Hannah Smith, SEO Consultant at Distilled Ltd. in London.
Geotargeting for International SEO isn’t a new topic by any means; however the question of how to get the right geotargeted content ranking for each particular country continues to rear its ugly head. Here I’ll be covering the options, the pros and cons and my views on how best to deal with it.
When it comes to geotargeting (i.e. if you want specific content to rank in different countries) essentially you have three options:
1) Create separate sites for each ccTLD e.g. domain.de (for a site targeting Germany); plus you should write the site in your target language, and host it in the country you are targeting too.
2) Create sub-folders (e.g. domain.com/uk) for each of the countries which you are targeting. Here, make sure all content in the sub-folder is written in your target language and then geotarget the sub-folders to your target countries within Google Webmaster Tools.
3) As per option two, however instead of creating sub-folders, create sub-domains (e.g. uk.domain.com) (more…)
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