International SEO is becoming more and more important in a world which is communicating more and more via online channels and thus becoming smaller. There are many things to consider. Time for an outline of all the steps necessary to consider and undertake when embracing global search marketing. (more…)
When the International SEO School was first announced we were pleasantly surprised by the number of positive reactions. Now the first series has already taken place, with a lot of enthusiastic responses.
Also when we sent out the possibility to get a scholarship for the International SEO School we didn’t expect to get that many applications. You can surely say: international SEO is ‘hot’.
Now it is time to announce the winners of the scholarship!
The organization of the International SEO School decided on the two winners for this scholarship:
Congratulations to these two lucky people!
Did you miss out? Or forgot to apply? Take a look at the upcoming series of the International SEO School and keep an eye out here for more scholarship options, the school is likely to offer scholarships again in the future.
Although many articles have been written about international and multilingual SEO I would like to dive deeper in the decision making process and the relevant criteria to select the most suitable structure depending on the site business, geolocalization and language goals, requirements and restrictions.
After having managed a certain amount of international SEO processes I’m convinced that if the site owners would have known the most important criteria from the beginning and understood the consequences of their first site internationalization decisions they would have taken them more seriously, probably would have chosen a different option, ended with a much more cost-effective, SEO friendly structure… and I would have had a much easier job afterwards 
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Education is very important and with a quickly evolving industry like the search industry it is difficult to keep up. Especially if you are not just focussing on one specific country or region. So some extra education when it comes to International SEO and Social Media is not a luxury to leave aside.
This week at the International Search Summit London Webcertain, the leading international SEO company who also organize the ISS, launched the “International SEO School” in Barcelona to give marketers the opportunity for that extra piece of international knowledge. Courses so far are International SEO, PPC and the Search / Social Media connection. Trainers include Andy Atkins-Krüger, Anders Hjorth and Bas van den Beld. (more…)
The Middle East and North Africa have around 65 million web users nowadays, showing that Arabic is now the 7th most spoken language in the digital sphere. Lee Mancini who has 10 years of experience within the Middle East, from Sekari was happy to provide us with insights into the size and scope of this market taking culture, language and region into account to shape effective SEO tactics. (more…)
This time last week the International Search Summit took place at the Hilton in Munich alongside SMX München.
Once again a great selection of international speakers covering a variety of topics including John Mueller from Google, Bernard Lukey from Yandex, fellow state of searcher Bastian Grimm, new to me Niall Donahoe, and the usual suspects, Brett Petersen, Andy Atkins Kruger, Tracey Falke (and her amazing shoes!) (more…)
There is one continent which in history has been conquered many times: South America. From Columbus to Hernando Cortes, they all set foot in South America and found it to be a place where they could take a lot from.
The voyages of discovery were all about the money. Now South America is about to be conquered again, and again money will be the number one reason why. This time however the conquerers do not come from Europe, they are coming from China. Search Engine Baidu two weeks ago announced they would be opening offices in Sao Paolo. (more…)
As you may have read in Jackie’s excellent summary post on the International Search Summit, I spoke there last week on all things international and SEO. I thought I’d jot down a few of my own personal thoughts for you lucky State of Search readers in the wake of this. This is predominately on one topic. It’s a beauty. Disclaimer: these are my opinions not the truth!
So………………. (more…)
The International Search Summit took place in London on Thursday at the British Library. I was due to write a full wrap up but there was so much great content, that many sessions deserve a post of their own.
This particular session was without a doubt one of the stand outs not only because it was presented by the awesome Marty Weintraub but the information presented came from an aimClear study of 7 Search Engines, 45 social media platforms and various countries for actionable SEO insights that has not even been published yet. (more…)
Next up is Preston Carey, Business Development Director at Yandex, giving us an insight into the Russian search engine. Firstly an introduction and some context around the Russian market.
Markets in the developed countries are not really growing very much anymore, the two places that are booming are Russia and Asia. Russia is the seventh largest market in terms on internet users, sitting just behind Germany. Russia only has 43% internet penetration at the moment but it is growing hugely year-on-year so could easily be taking over Germany within the next 18 months.
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Good afternoon SOS’ers, I’ve finally made it down to the International Search Summit and shall attempt to take over from Louis Venter’s sterling live blogging efforts this morning.
Next up I’ll be covering a deep dive into the (ahem) State of Search in Asia and the Far East. This is presented by Barry Lloyd, of WebCertain Asia.
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Brett Petersen from global web index started by discussing their reach which is across 22 countries, they focus on only not what mobile users do but why they do it. They track 514 million mobile internet users.
Mobile Market share: Nokia still dominant in the overall mobile market share especially in the emerging markets. In China they have more than 50% market share. Nokia is almost non-existent in the US market share. (more…)
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