Posts on State of Search about ‘International Search’

Yandex Interview with Ilya Segalovich at #ISS

ISS

In a fascinating ‘fireside chat’ type interview, Ilya Segalovich was interviewed about Yandex’ development.

In a frank exchange, Segalovich revealed that the name was originally an abbreviation for ‘Yet another Index’, and the motivation for building it was that there was no alternative – in the early 19990s the Internet didn’t exist in the state it is now, and the developers didn’t see huge market for it. Their first product was used by 100 people – Segalovich was both engineer and customer support.

There was no shopping index in Russia – the founders tried to make “something beautiful” to help.

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Understanding and Implementing Geo-Targeting #ISS

ISS

Andy Atkins Kruger of Webcertain, gave a whistlestop tour at ISS London of which signals matter for international search.

His toolbox would, broadly, include: local domains; ccTLD; webmaster tools; server location; sitemaps;  alternate hreflang and canonicals; and signals such as currency and links. (The meta language tag is, he noted, now defunct.)

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Key Considerations for International Content Creation

3D User Content Crossword

Good old content! Everyone’s favourite topic in 2013, developing content strategies, producing engaging and original content and getting it shared is consuming more and more of a marketer’s time. So thinking about doing all of that in numerous languages can be pretty daunting.

Unfortunately, there is no easy solution. Creating decent content in multiple languages is going to take time and cost money, but doing it right will bring rewards. Of course, you could pay a visit to Google Translate (don’t do it!! Ever) or use an agency to blanket translate everything you’re ever written but that is unlikely to help you achieve the results you’re aiming for. I’ve taken a look at just some of the things to think about when creating or localising content for different countries and audiences. (more…)

6 Key Insights from the International Search Summit Munich

International Search Summit Munich

Last week, it was time once again for the International Search Summit @ SMX Munich, which was a day filled with insights, ideas and tactics for the international web marketer.

My role there was organiser rather than blogger, so the need to pop out of the room to check the internet connection, call a speaker and make sure lunch was being served (very important!), meant I wasn’t able to hear all the speakers in full. But I certainly heard enough to share some of the key takeaways and insights from the day.

So here goes…… (more…)

The Many Faces of International Keyword Research

seo

Where would we be without keyword research? It’s indisputably the foundation of all search marketing and no doubt a part of daily life for most people reading this. International search is no different, and when done properly, keyword research can offer real value in a number of different ways; to inform international decisions and drive global performance.

I’m going to talk about several ways international keyword research can and should be used by any business with international ambitions or an existing global presence. (more…)

Spain & Search Marketing: The 5th Edition

Spain & Search Marketing

I’m back with a new edition of Spain & Search Marketing for February and March, finishing an important week in Spain after winning over France in an decisive World Cup qualifying game and enjoying some days off due to the Holy Week holidays.

This is a summary with a personal (and hopefully representative) selection of the most interesting news, content and events of the Spanish search marketing sector. (more…)

7 Aspects to Drive Your International SEO Industry & Audience Research

International SEO Research

With each new SEO process you enter to a new world: A new online business, Website, usually a new industry and if we talk about an international SEO process this also means a new country or language, with a different audience behavior -even if you have implemented the same process for other countries in the past-.

It then becomes critical to understand the local audience behavior and industry activity -beyond the initial international SEO analysis, that we do to assess the opportunities and establish the best overall setting and strategy for the project-, in a more granular level, to drive the process activities: To create and optimize content to make it relevant and attractive to local users or identify how to better develop the link building process for effective outreach and relationship efforts. (more…)

Making a Success of International Speaking Opportunities

bigstock-vintage-world-map-featured

You’ve pitched and been accepted to speak at a conference in a different country. Great! But what should you do to prepare and to ensure you (and your audience) get the most out of your participation? There are a host of tips given to speakers at events, all of which apply wherever you’re speaking, but there a few things to particularly consider if you’re speaking at a conference away from home. (more…)

Spain & Search Marketing: The 3rd Edition

spain-aleyda

Hola amigos!

It’s time to update you about the latest in the Spanish search industry (and related areas) that despite the holiday season had an interesting activity that will make you want to learn Spanish!

Let’s start with it …  (more…)

Global Search Engine Headlines 2012

Web globe seach bar concept

I know, I know – over the last week there has been a steady flow of 2012 reviews and 2013 predictions , but as I’ve already spoken about in an earlier post, looking at the behaviour, developments and decisions made by the global search engines can give us useful insights into what they are focusing on, and therefore where we can (and should) focus our own international search efforts. After all, search engines significantly more data on global user behaviour than the rest of us.

So that I’m not writing this until 2014, I’ve only picked a couple of areas and I’m specifically looking at Google, Baidu and Yandex (*other search engines are available). (more…)

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