As you may have read in Jackie’s excellent summary post on the International Search Summit, I spoke there last week on all things international and SEO. I thought I’d jot down a few of my own personal thoughts for you lucky State of Search readers in the wake of this. This is predominately on one topic. It’s a beauty. Disclaimer: these are my opinions not the truth!
So………………. … Continue Reading
The International Search Summit took place in London on Thursday at the British Library. I was due to write a full wrap up but there was so much great content, that many sessions deserve a post of their own.
This particular session was without a doubt one of the stand outs not only because it was presented by the awesome Marty Weintraub but the information presented came from an aimClear study of 7 Search Engines, 45 social media platforms and various countries for actionable SEO insights that has not even been published yet. … Continue Reading
In a few weeks time London sees yet another version of the International Search Summit. If I wouldn’t have been doing a training session that day I know I would have been there, but luckily for us there will be presence from State of Search at the International Search Summit on November 24: next to blogging we will see Annabel Hodges take the stage!
The London edition however sees a lot more interesting speakers. Martin McDonald will be joining Annabel on stage for example. And what to think of Marty Weintraub from Aimclear and Kristjan Mar Hauksson of Nordic eMarketing as speakers?
State of Search is happy to be mediapartner of ISS and is honored it can offer one of our readers the “full ISS experience”. You can win a ticket to the International Search Summit on November 24, including an overnight stay in a hotel, with compliments of the ISS organization. … Continue Reading
Next up is Preston Carey, Business Development Director at Yandex, giving us an insight into the Russian search engine. Firstly an introduction and some context around the Russian market.
Markets in the developed countries are not really growing very much anymore, the two places that are booming are Russia and Asia. Russia is the seventh largest market in terms on internet users, sitting just behind Germany. Russia only has 43% internet penetration at the moment but it is growing hugely year-on-year so could easily be taking over Germany within the next 18 months.
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Good afternoon SOS’ers, I’ve finally made it down to the International Search Summit and shall attempt to take over from Louis Venter‘s sterling live blogging efforts this morning.
Next up I’ll be covering a deep dive into the (ahem) State of Search in Asia and the Far East. This is presented by Barry Lloyd, of WebCertain Asia.
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Brett Petersen from global web index started by discussing their reach which is across 22 countries, they focus on only not what mobile users do but why they do it. They track 514 million mobile internet users.
Mobile Market share: Nokia still dominant in the overall mobile market share especially in the emerging markets. In China they have more than 50% market share. Nokia is almost non-existent in the US market share. … Continue Reading
Lisa Myers from SEO Agency Verve Search presented on Global Local Search and started by saying 1 in 5 search queries have local intent across the search engines which is a great deal of demand and 97% of consumers use local for shopping. Google
Places operates in 100 places including Greenland! Google Places is still the biggest player in Europe. … Continue Reading
The session after a much needed coffee was advanced GEO targeting which is vitally important when creating a multinational strategy.
Geo targeting is vitally important when ensuring your website appears in the geographic “pages from” results in the search engines. 15% to 40% of searchers use this setting which is largely based on keyword usage. Google is getting far better at filtering the web and identifying where you are. … Continue Reading
Good morning, the third session of the day was about the differences in International SERPS and presented by our very own Bas.
There are a lot of people and cultures around the world and each will have a different behaviour when using a search engine. Google confirmed that over 20% of all online searchers have a local intent therefore the results need to change for each location. Google still dosent have the entire world covered. … Continue Reading
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