Posts on State of Search about ‘Infographics’

SEO vs PPC – The What And The Why

You have them at conferences sometimes: the battle between SEO and PPC on stage: which one is better, which one is more effective and which one is easier. Probably those in favor of either one of them will never agree on that.

Still there are many who don’t see the difference. People ‘on the streets’ who are asked about Google sometimes say they believe every result in Google is PPC: you have to pay to get up there. But they won’t call it “PPC”, because they haven’t even have heard of the term PPC, let alone SEO. This infographic looks at the initial differences between the both.

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Groupon’s Troubles

Are offer sites like Groupon or Livingsocial the future or have they already surpassed the hype? With Facebook and Google getting into offers you would say that the ‘offer business’ still is booming. But is there room for sites who do just that?

Looking at Groupon’s recent history you can see the offer site is running into a lot of bumps. If they can get over them without damage remains to be seen. This infographic looks at a specific part of Groupon’s problems: the financials. How does it look? See for yourself… (more…)

The State of Affiliate Marketing: European Affiliate Report for 2011

Affiliate Marketing is a constantly moving industry. Which its why its good to have organizations like Affiliates 4U organizing events like A4U Expo and trying to keep us informed. And that is also why it is a good thing that they do research into the state of affiliate marketing.

Recently they conducted the European Affiliate Survey which gives us some great insights into the State of the Affiliate Market. The numbers in some cases are shocking. Did you know that almost 72% of Dutch companies see Google as their main concern for their earnings? And that in Sweden 78% use paid search to generate the majority of traffic? (more…)

Opinions On The Google Penguin

The latest Google Update, which for a change is not named “Panda”, but “Penguin”, has again gotten a lot of webmasters and SEOs on their back heels. They are discussing whether or not this was a good thing, whether or not Google is to blame for websites losing their entire traffic and they are discussing what will be next.

All the discussion is interesting, in the end my opinion is: don’t focus it all on Google, make sure your traffic comes from many different sources. Submitinme decided to look at all the comments and put them in an infographic which you can find below. (more…)

Can We Still Trust Google?

If there is one thing people are focussing on with Google in the past few years it is not their social efforts with Google+, it is not their improved search results with all the Panda Updates or the entry of Universal Search. What is it people are focussing on? It is whether or not Google still can hold on to the motto “Do No Evil”.

This motto has haunted Google more than it has benefitted them so it seems. Maybe there are days that Brin and Page wish they had never thought of that motto in the first place, because with every mistake they make when it comes to privacy or Google’s dominance people point at that specific motto.

The question off course is: is it true? Is Google still “no evil” or have they ‘gone to the darkside’? Can we still trust Google? That is a question which is tried to be answered in this infographic. What do you think? (more…)

Looking At UK SEO Agencies: Or Should We Say “Digital Marketing Agency”?

When it comes to SEO industries one of the leading countries without a doubt is the UK. There are many high level agencies in the UK and the developments are going very rapidly there.

Whether or not the UK industry is much better or worse than other countries is hard to say, not just because it is difficult to look at specific agencies, but also because the environment can be different in each country.

Still, you can try and look to the UK by looking at the numbers. Numbers that show that the UK SEO industry is not just focussing on SEO anymore, but also heavily involved in Social Media and Web Analytics for example. Or that most agencies have a blog. And that the good old fashioned “SEO Agency” seems to be replaced, as a name that is, by “Digital Marketing Agency”. This infographic sums it up. (more…)

WordPress: A Global Phenomenon

State of Search runs on WordPress. As do 72.4 million other websites. That is 53.8% of all sites using a content management system. These are quite impressive numbers. But there are a few more impressive stats when it comes to WordPress.

Joost de Valk (Yoast) decided to make a plugin out of the statistics he could collect about the tool on which he has made several very successful plugins. That infographic results in a very impressive list of facts about this CMS, truly a phenomenon: WordPress FTW! (more…)