In some cases it is highly underestimated: the power of paid search. A remark you often hear is “who actually clicks on those links?? I don’t!”. Still there is a huge amount of clicks, and money, going around in paid search. It is successful, no doubt about that.
But what about the future? Will it remain successful? And who should we be with, Google? Bing? Or maybe somebody else? Kissmetrics took a good look at the future of paid search. (more…)
It is a discussion which will be here until the right tools have figured out how to actually measure the ROI of Social Media. But rest assure: there is an ROI.
MDG looked at the statistics and came up with this infographic as a result. It found for example that 96% of CMO’s are now looking at more than just sales when it comes to social media. 68% of them however measures the success by site traffic. Most ROI comes from Facebook, followed by review sites. And that Social Media is a big hit when it comes to recruiting we already knew. (more…)
There is a nice button next to each post on State of Search. It counts the number of retweets. And off course we want it as high as it can possibly get, so that as many people as possible can see our content.
But how to get those retweets? It is actually, not that difficult. This infographic shows you five scientificly proven ways to get as much retweets as possible. Oh, and while you are here, can you please retweet? 
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I don’t know about you, but I’ve seen a huge increase in spam messages on Twitter in the past week. And the sad thing is, that it is not just bots doing it, but genuine accounts are being hacked. Twitter is mainstream now, which means that that is where the hackers go. I’ve had several spam messages from people I know in the past few days.
All I can tell people is to clean up their Twitter accounts, see who you follow, change your password if necessary and be sure to check the applications connected to your account. If there is one you don’t recognize or don’t trust: revoke the access!
Twitter spam is nothing new, but as said, things have increased very much. Impermium found that the percentage of social networking accounts which are fraudulent ranges from 5 percent to 40 percent. So they made this infographic which shows that scammers are becoming more sophisticated every day. (more…)
Many SEOs somehow like Star Wars. I know our co-founder Lisa Myers made several Starwars videos back in the day. Why? Because its a geeky world? Maybe. The fact is that many SEOs just like it.
Reason for Searchenginewatch to take a different approach to the Black Hat / White Hat discussion. They made this infographic, and you should definitely check out Searchenginewatch’ post and the comments beneath it, to get an idea of the SEO world .
There is no denying it: Social Media is huge. And it just keeps on growing. But how much? Very much. So much that Searchenginejournal decided to make an infographic out of it. Even though you know, the numbers are still impressive. (more…)
Buying Motorola has raised some eyebrows left and right. Is it a stupid move or Google smartest move ever? This infographic (of which the makers smartly chose the name if you look at what they do ), tries to get a grip on that. For the content alone worth looking at. (more…)
How many people can we reach if we use Twitter? Can we get enough likes? How many views does a video have? Which platform has the most recurrent visitors? In the end it is all about the numbers. Therefor this infographic can be very useful for those who want to talk numbers.
Now “Social” doesn’t always have the right image. It has the image of making money fast without working hard. I do not think there is too much money there for the most of us, but some did get very rich. So a cool job with lots of money and not so much work, that is an industry you want to be in, right? Well according to this infographic it only has to take you 5 minutes. (more…)
There are people who don’t believe that Google Plus is really growing in the speed it is. And if it is growing that fast, it must be with the geek community only. Mindjumpers decided to take research data and really look at who is on Google Plus and what they are doing. Resulting in this infographic. The conclusion? Yes, it is growing, but its still mainly male, students and indeed, geeks, who are dominating Google Plus. (more…)
Last week we welcomed Wouter Blok of Easytobook to our radioshow. In that show we discussed, amongst others, reviews and ratings. Something which is becoming more important each day. But sometimes it is hard to get a grip on them. Luckily Wouter’s company made an infographic .
This one shows exactly how ratings in Hotel Stars work, not only handy to know when you book a room, but also to keep in mind that ratings, whether its about hotel stars or websites, are usually built up with a lot more consideration than you would guess. (more…)
Google’s updates always make sure we have a lot to discuss, with the recent Panda update off course being one of the most discussed updates. But in fact we shouldn’t be surprised when Google does an update, they have done many in the past. This infographic shows several of them. (more…)
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