SEOBook has a very nice set of infographics which they publish regularly. This one is all about how Google killed the long tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.
Are they right? (more…)
Both Google and Facebook have major privacy issues. And both of them made deals with the FTC to kind of get a grip on that. But who is worse, Google or Facebook? Let’s take a look… (more…)
Most internet marketers can hardly imagine a life without Facebook anymore. Even more youngsters would probably not know what to do with their lifes when there was no Facebook. Facebook is their life.
But what do people actually Do on Facebook? Do they share, read or just like stuff? This infographic looks at what people actually do on Facebook. Did you know for example that ‘only’ 26% of users ‘like’ another users content, where 53% actually comments on other peoples content? Gives you a different view on the importance of likes doesn’t it?
We usually look at how we can optimize for Google, trying to figure out how to rank. But there is the opposite: learning to be the best at searching. Trying to find the right site is an art on itself. This infographic looks into that. (more…)
Content is King, it is something many marketers will say, and its also something many SEOs will say. Some over-rate it however by saying that if you “just” put up enough content, you will be fine.
Content will remain one of the, if not the, important elements in optimizing. This infographic looks at why content is important for SEO. (more…)
Earlier this week I posted about Klout, how you should ignore services like that because they don’t give you accurate enough information about specific people. Off course what Klout represents is a trend: we are trying to get a grip on authority. And we are trying to become authorities ourselves, because that might just help us become more important.
So the next question is: how do we build that authority? I actually think that it has much more to do with how knowledgable you are and how hard you work than how visible you are, but ok. This infographic looks at authority building. (more…)
Maybe you have noticed that many of Google’s algorithm changes in the past have been focussed on getting attention for brands. Even in their latests update, they seem to be favoring brands by giving us “Better “Official” Page Detection & Boosting”.
SEOBook made this nice infographic to show us some history and perspective on the way Google looks at brands in their search results. (more…)
We all want likes! As much as possible! As quickly as possible! This discussion is one which we could talk about for hours: do likes really matter? Maybe not as much as we think? Or maybe we are making them important by wanting them?
But since we’ve decided we want as many as possible likes as we can, we might as well figure out how to get them. And chances are that if you know what people usually “like” you also know what they might “like”. (more…)
The game Monopoly is about one thing: get as much property as you can. Make sure nobody can beat you and make sure that you will earn the most money. In ‘real’ business however that is not allowed. If you become too powerful, they will try to stop you.
Microsoft has had accusations of being a monopolist and now Google is also under fire. But are they really? This infographic might give you an idea. (more…)
We’ve all seen it happen. You change your relationship status on Facebook and everybody is all over you. Even if you have been married for 10 years and never filled that in on Facebook and you do know, people will think you just got married!
But there is more. Did you know that you can filter between the different kind of people on Facebook? Do married people post differently than singles for example? And does Facebook actually have an influence on your relationship? This infographic goes into that topic.
Spam, its everywhere. It started off in our mailboxes, then went on the Search Result Pages and is now coming to a Social Network near you.
Impermium decided to take a look at social spam, where is it coming from, what is it about and why is it spreading so “rampantly” and how can you beat it. And in line with Halloween they made an appropriate infographic with that. (more…)
With Google adding a few new features, and opening up for app users there might be many new users who will be appearing again soon. They will want to know what to do with Google Plus. We can off course sent them to Lisa’s terrific guide or let them know what the intentions behind Google+ really are or we could show them some sentiments. But we can also show them this infographic. This one explains quite simple how Google+ works. (more…)
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