This is a guest post by Monique Rutten. Monique Rutten is the member affairs manager of the Dutch DMA since 2006. From October first 2011 she will write about her work experiences while living in New York. On behalf of the Dutch DMA members she will dig up marketing knowledge and investigate marketing issues. She visited the DMA Conference 2011 for us and reports back on it.
May I present to you, Lawrence Kimmel, CEO of the Direct Marketing Association in the US (DMA). Kimmel was the show host of this year’s DMA conference in Boston. The conference can be best described by two buzz words: meaningful marketing & real time marketing. Let’s hear what Kimmel has to say about the conference: