Posts on State of Search about ‘Guest post’

DMA Conference 2011, Boston: The Opportunistic Americans

This is a guest post by Monique Rutten. Monique Rutten is the member affairs manager of the Dutch DMA since 2006. From October first 2011 she will write about her work experiences while living in New York. On behalf of the Dutch DMA members she will dig up marketing knowledge and investigate marketing issues. She visited the DMA Conference 2011 for us and reports back on it.

May I present to you, Lawrence Kimmel, CEO of the Direct Marketing Association in the US (DMA). Kimmel was the show host of this year’s DMA conference in Boston. The conference can be best described by two buzz words: meaningful marketing & real time marketing. Let’s hear what Kimmel has to say about the conference:

Source: www.b2bonline.com
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Panda in detail

This is a Guest post by Peter van der Graaf. Peter is a big fan of behavioral psychology and mathematics. He mainly helps his clients with their internal SEO evangelism, link building strategies and international SEO effort. The scale in which he and his partners perform search algorithm tests has the potential to give great insights.

I was surprised to find out how much is written about the Google Panda update and how little information is shared so far about what is really happening. (more…)

SEO is like the Premier League

Jeroen van Eck is on a holiday and therefor cannot write his regular post this month. His colleague Jeroen Smeekens from E-Difference was kind of enough to replace Jeroen though with the post below.

As an avid football fan (soccer, depending on from which continent you are) I love to watch the English Premier League. The best league of the world (so say the English themselves), and dare I say: the most entertaining one. Packed stadiums, perfect pitches, top matches galore and almost every week a David and Goliath story.

But why compare SEO to the Premier League? Well, there are still a lot of naysayers, people and businesses who don’t understand what it takes to get something out of search. And what better analogy than to use football, the game everyone loves and likes (especially in England!), to convince them of the hard work it takes and benefits it can give you. (more…)

Twitter 2.0: Creating & Distributing the Message

As you are used from State of Search, being the best conference coverage website out there, we are covering SES New York. We have bloggers reporting, but we’ve also decided to take a different angle this year. We have asked a few speakers to describe their own presentation. Because after all, what better coverage than from the source itself? In this first one you well get an insight of what Paul Madden is talking about.

After what seems like an age I am at last on my way to SES New York for another talk on Twitter, so sitting here in Dublin airport with the first beer of the day beside me here is a quick post on what I will be covering this year.

On the panel with me are Hollis Thomases, the author of Twitter Marketing An Hour A Day and Michael Gray (Graywolf as you no doubt already know). I expect that Hollis will be giving her normal sage advice on the benefits of doing Twitter the right way and Michael and I will be looking at alternatives to that. For many businesses Hollis’ way is perfect and she really knows her stuff but mine as normal takes the position of “lets see how far we can push things without ending up in trouble”. (more…)

Google Futuresight: Hotpot, AdWords and Robotic Cars

This is a guestpost by Brandon Moreau – Webmaster for Citiguarda Sydney Security Company, and DelMonico Hatter, seller of Borsalino hats for over 100 Years. Opinions expressed in the article are those of the guest author and not necessarily State of Search. This article is the second of a series dealing with privacy, technology, and where we are all headed. Read part one here.

Brandon is simultaneously a Technophile and Techno-skeptic. He is an avid reader of Stateofsearch.com and is grateful to Bas for the opportunity to guest post on this topic.

Down the Rabbit Hole

Well ok, where do we go from here? What’s the true future of Search? (At least, my best guess?)

It’s fascinating to me, I’ve heard Eric Schmidt reference this more than once: “If you have a billion people using a platform, someone will find a way to monetize it.” (more…)

Google Futuresight: The Future of Privacy Rights

This is a guestpost by Brandon Moreau – Webmaster for Citiguarda Sydney Security Company, and DelMonico Hatter, seller of Borsalino hats for over 100 Years. Opinions expressed in the article are those of the guest author and not necessarily State of Search. This article is the first of a series dealing with privacy, technology, and where we are all headed.

Brandon is simultaneously a Technophile and Techno-skeptic. He is an avid reader of Stateofsearch.com and is grateful to Bas for the opportunity to guest post on this topic.

So, what does the future hold?

One of the favorite pastimes of SEO specialists the world over has got to be the art/science of Google speculation. Like extremely dense chocolate cake, however, it is not always advisable to indulge in it to overdose, and there is a significant chance that doing so may result in headaches, nausea, and the definite feeling of quiet overwhelm at forces beyond your control. (more…)

The Bing and the Beautiful

This is a guestpost by Jeroen Smeekens from E-Difference (original post in Dutch). Opinions expressed in the article are those of the guest author and not necessarily State of Search.

The last couple of days we have seen a new soap opera unfolding, brought to us by….Google. What happened? Google accused Bing of stealing their search results. A serious allegation, and it created a lot of buzz in the search landscape over the last 48 hours (and still counting). And even I have to admit I jumped on the bandwagon and was quick to report the news about big bad Microsoft stealing poor Google’s search results.

Let’s be honest: Microsoft stealing from Google, that’s big news! Right? Right… Although the storm hasn’t completely settled and in the coming hours and days we will continue to see articles being posted, this might just be the right time to revisit Google’s initial accusation and the reactions thus far. (more…)

Guestpost: Optimising Online in 2011 – by Sri Sharma (@srisharma)

This is a guestpost by Sri Sharma (@srisharma), managing director at Net Media Planet, in this post he provides his advice on the key developments in search to watch in 2011.

2010 was undoubtedly a year where return on investment (ROI) and added value reigned supreme – nowhere was this more true than online. With no let up in the opportunities that the internet and ecommerce provides, a comprehensive search strategy will be crucial to success in 2011.

Social media and new innovations have been in vogue over the past year but with a 40 percent share of online adspend, paid search is where brands are seeing the best returns. To unlock opportunities from paid search, and generate increased results, Sri Sharma, managing director at dedicated PPC specialist Net Media Planet, provides his advice on what to watch in the months ahead. Here are his top tips for marketers looking to maximise opportunities and add value to their brands. (more…)

Geotargeting – TLDs, Sub-Folders & Sub-Domains

This is a guest post by Hannah Smith, SEO Consultant at Distilled Ltd. in London.

Geotargeting for International SEO isn’t a new topic by any means; however the question of how to get the right geotargeted content ranking for each particular country continues to rear its ugly head. Here I’ll be covering the options, the pros and cons and my views on how best to deal with it.

When it comes to geotargeting (i.e. if you want specific content to rank in different countries) essentially you have three options:

1) Create separate sites for each ccTLD e.g. domain.de (for a site targeting Germany); plus you should write the site in your target language, and host it in the country you are targeting too.

2) Create sub-folders (e.g. domain.com/uk) for each of the countries which you are targeting. Here, make sure all content in the sub-folder is written in your target language and then geotarget the sub-folders to your target countries within Google Webmaster Tools.

3) As per option two, however instead of creating sub-folders, create sub-domains (e.g. uk.domain.com) (more…)

Google Instant Proves Chinese Wall is a Myth

Editorial: This is a guestpost written by Dixon Jones of Receptional.

Google is rolling out “Google Instant” – where suggested results are returned as users type. In doing so, they inadvertently debunked their long and heavily pushed mantra that the paid results and the organic results are not linked. Infact, this move – whilst probably doing all the good they say – will cost advertisers more and will line Google’s pockets.

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