Posts on State of Search about ‘Google’

The Googlolution – Is Google changing too quickly?

I read with interest a number of posts recently, many of them to do with the recent introduction of Google Instant to the search results. During recent months however there have been a number of new tweaks and changes to the user experience, some of which have improved our experience within the search environment – however some have been met with a very mixed reaction.

Google have always been known for being quick to integrate new technologies and ideas into their search results over the last couple of months we have a number of new user changes: (more…)

Google directing you off their homepage as fast as they can

The newest addition to Instant Search is popping up now. Google wants you off their homepage as fast as they can. The subtle change Google made in their philosophy page last week, which Searchengineland noticed, might have not been a mistake after all. Google really wants you off their homepage as fast as they can. If you go to your Google homepage and you start typing you will be directed off the homepage immediately into the SERPS where Google Instant goes and does its job. I didn’t see this last week, maybe it was there back then, but one thing is for sure, the time spent on the Google homepage will not increase because of this.

Check out what happens and try for yourself!

Go check out the post “Google tests show: Google planning on killing organic all together?” for more changes made by Google.

Google tests show: Google planning on killing organic all together?

The launch of Google Instant last week was received by the industry as being one of the biggest changes Google had made so far. Some proclaimed the death of SEO, others believed it was a change which would affect PPC the most. But now the first ‘storm’ has died down, there is more to worry about. Some ‘tests’ which were caught in the wild might suggest Google is getting ready for much more changes with a lot bigger impact.

Lets take a look at a few (possible) changes we might be seeing with Google and the impact that could have: a fourth ad on top of the search results and fewer organic search results in the pages all together. (more…)

Internet Marketing Podcast about Instant Search

You all know the State of Search radioshow which we do every Tuesday night on Webmasteradio (subscribe to the podcast here). But off course we are not the only ones talking about search on the web. One of our bloggers, Kelvin Newman, has his own podcast, the Internet Marketing Podcast. Thursday he invited a couple of European experts to discuss the new Google Instant Search.

You can listen to the discussion here.

Google Instant Proves Chinese Wall is a Myth

Editorial: This is a guestpost written by Dixon Jones of Receptional.

Google is rolling out “Google Instant” – where suggested results are returned as users type. In doing so, they inadvertently debunked their long and heavily pushed mantra that the paid results and the organic results are not linked. Infact, this move – whilst probably doing all the good they say – will cost advertisers more and will line Google’s pockets.

(more…)

Missed the Google Press Event? Re-live it here

Did you miss Googles press event and didn’t have the chance to see what Marissa Mayer was wearing and how cool all the Googlers feel the new “Google Instant Search” is? Well, here’s your chance. See the entire press event below. And when you’re done, please give us your opinion :) .

Google Instant Search: what do we think?

After Rob Ousbey ‘outted’ a new Google feature a few weeks ago in its test phase there has been a lot of speculation about whether or not this was going to be rolled out and whether or not we would like it. And if it would be rolled out, what would be the impact on SEO and PPC?

In the past few days it became clearer and clearer that something was up. Google announced a special press conference and hinted on the changes with their animated logos. And yesterday at the Google Press Event Google did announce “Instant Search”. Search results showing up based on what you are typing.

There have been several posts going around, including a guest post later today here on State of Search. And many people have given their view on it. We also asked several experts in the field to give us their first opinion on the new feature. And off course we want to hear what you think! (more…)

Defending Google or stepping up against Google?

google-is-watching

Google is under siege. At least so it might seem if you look at several blogposts and news items in the past months. The siege mainly is aimed at privacy matters concerning the Silicon Valley giant. Google has made a few mistakes and is now paying the price.

Google Streetview is a nice tool Google developed (actually, they bought it and then made it into what it is now), but somehow its causing them a lot of issues, especially in Europe. People apparently love to wander through streets using Streetview and love to look at what is going on in the street across town but as soon as Streetview enters their street they feel their privacy is invaded. In some cases they respond a bit overreacted, in other cases, like when Google collected wifi data through their Streetview cars they were right. Google shouldn’t have done that. But are the reactions justified? Or are we making a lot out of nothing? (more…)

The Need for Speed in Site Performance and CRO: Time is Money!

A few weeks ago I blogged on the need for speed and enabling http compression within IIS and Apache. There have been recent posts on how http compression and crawl rate are related and how speed is now a ranking factor, albeit a small one. While crawl speed is important the effect of site speed on conversion rate can be far more devastating.

Recently we had a client that ran a live chat application that caused a load delay of around 8 seconds. We obviously got in touch quickly to let them know about the delay but they were unsure of the effect that would have. A load delay of this kind won’t affect the load speed for the crawler, (although WMT did pick it up which we will look at a little later) so really we didn’t have a leg to stand on, until we tested conversion rates. (more…)

Google’s acquisitions (infographic)

I’ve been thinking about what would be a nice infographic to make, one which actually had some use, next to getting the link attention for which many of them were made. One I did think of is an overview of all the Google acquisitions, since Google is currently buying more than a company a month. Well, someone beat me to it: scores.org. They made a nice overview which, in contrary to others, also tries to look at the usefulness of an acquisition. Judge for yourself (after the read more)… (more…)

Google universal ranking factors: an overview of resources

Google is much more than a search engine that searches for the best webpage to fit your request. Over the years they launched many different vertical search engines like Google News, Google Books and Google Places. More and more results from those vertical search engines tend to appear in the regular search results, creating universal (or blended) search results pages.

Because these universal results can replace regular results and ofter are placed above the regular results SEO doesn’t focus on organice results alone anymore. You need to optimise for the vertical search engines as well. All those different search engines require different approaches for ranking in their SERPs, in this article I try to make an overview of the most valuable information for ranking in Google’s universal search engines. (more…)

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