Posts on State of Search about ‘Google’

Google forced to give away data on court order: what’s next?

The web is still relatively young. Which means we still have to get used to how to work with the web combined with the rules we made offline. The web makes it a lot easier for example to pretend you are somebody else. Or to harass others. The Negative SEO panel at A4U Expo last week showed us some interesting angles on that.

But the web might be something online, it doesn’t mean that the things you do on the web are above the law. Far from actually. The rules which we have offline also count online. The problem however in many cases is: where lies what responsibility?

A ruling of the court in New York now has made a possible jurisprudence which might mean some big steps when it comes to what data for example search engines will have to share when the law is broken. (more…)

“Google Me” layers revealing itself: “Shared by”

“Google Me” is not going to be the Facebook killer which some people thought it would be when the rumors about a Google Social Network first popped up. Google CEO Eric Schmidt already announced that what Google will be releasing in the coming months are “layers”. The first one of these layers in my opinion was already there: the option to see results “from your social circle”.

We all know Google tests out stuff in the wild. That means that once in a while a blogger might see something which Google is rolling out pretty soon. It happened to Distilled’s Rob Ousbey when he spotted Instant and Patrick Altoft who spotted the full page previews. This time its Malcolm Coles who has spotted one of the testings of Google, and this might very well be one which has something to do with the social layers Schmidt was talking about: “shared by”. (more…)

Social Marketing: From Offline to Universal (#a4uexpo presentation)

At

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • I got to talk for no less than an hour on a topic which lies really close to me. Since a few months I am the “social marketing ambassador” (yes the jokes on the term ‘ambassador’ are many : -) ) and I am ‘hooked’ to search since many years now. In my view we will see a more integrated way of searching in the future. The different channels will be combined which means we will have to target our audiences differently. With “social” getting into our world rapidly we will need a different approach. And thats the approach I discussed last week in London.

    You can find the presentation below, but I thought I’d put my talks in writing and let you in on the world I think we are going to see in the near future. (more…)

    Eric Schmidt at TechCrunch disrupt

    Eric Schmidt is all over the place these days. You can hardly miss him anymore. But still he manages to do different talks on different places. Here we see him talk at the TechCrunch Disrupt event last month. Het talked about how he sees the future of the web. He believes search will be there without even using the search engine: autonomous search. He called it the “Serendipity Engine”. Sit back and listen to what he had to say in San Francisco a few weeks ago:

    Could information accessibility be the biggest threat for Google?

    What’s the biggest threat for Google? Bing? Wolfram|Alpha? Facebook? Twitter? Or is it something completely different? It could be the accessibility of information on the internet. While Google is trying to index more existing (offline) information with programs where they digitize information from libraries all over the world, more new information that is created isn’t created within the ‘open’ world wide web. A new threat is forming for Google.

    The internet consists of several resources of information, the world wide web is just one of them. Search engines basically try to crawl and index the world wide web, which mainly consists of a collection of HTML documents. And that’s exactly where Google reigns. But since 2000 the web is in decline, as the chart below shows. Other parts of the internet are becoming increasingly important sources for information. At the same time within the web there are always old and new obstacles that obstruct search engines form either crawling or indexing the published information. (more…)

    Google: eh.. Pizza…?

    Google recently launched a new TV ad. The video almost seems to be a parody. Just see for yourself (warning, it goes on for 10 (!) minutes:

    (more…)

    Are Google results pages turning into the new landing pages

    Wow – Google have been busy boys of late. Just when you think you can relax, a new raft of changes come sweeping through the search results. Google Instant has been probably the biggest change of recent weeks, however a recent post by Patrick Altoft suggested further changes are on the way, many of which could significantly impact our behaviour on the mainstream search results.

    In particular some recent additions to the search engine pages would appear to encourage users to be able to make more of a decision before they even land on the site, something I remember my colleague Jon Myers talked about during SES a couple of years ago – however much of that was based on paid search, whereas a number of the recent tests have impacted organic search far more than that of paid search. These include: (more…)

    Google’s blue arrows: I hate it, turn it off!

    Ok, this is going to be a bit of a rant post. I just HAVE to complain about Google, just for a little bit.

    <start rant>You know me, I’m somebody who looks at things with a critical view, but with an open view at the same time. There is a reason for everything and before I judge I try to understand that reason first. And you know I can be critical on some things some Googlers might say, but in the end I’m a Google user. Just like everybody else. Although the fact that Bing is not yet available in it’s full potential in Europe does play a role.

    But on Googles latest change I cannot for the love of God understand WHY Google implemented this change, and why they don’t have an option to turn it off. I’m talking about the keyboard search functionalities Google implemented last week as part of Instant Search. I’m not a big fan of Instant Search, but I can live with it, it doesn’t bother me. And as somebody who watches what’s going on at the search engines carefully I’m not tempted to turn it off just yet. I want to see how this develops. And as a matter of fact, I hardly notice it.

    But the keyboard search… OMG Google… why?? And why can’t I turn the freaking function off???
    (more…)

    Marissa Mayer about Facebook: “There is a lot of content that is being locked in”

    Haven’t I seen this somewhere before? Michael Arrington on stage in a talk with Google’s Marissa Mayer with Mayer almost constantly ‘dodging’ the questions, though the questions were not really that tough. Ah yes, It was the setting twice at LeWeb, in both 2008 and 2009. At the TechCrunch Disrupt conference last week they seemed to be doing a rerun of those sessions. Yet, this time Mayer did give us something to chew on. A little…

    Some of the remarks Mayer made were not news, but merely a confirmation of what we already knew: (more…)

    Schmidt does it again: “The Laws Are Written by Lobbyists”

    It more and more looks as if Eric Schmidt is trying to get as much attention as possible by delivering remarkable quotes. At the Washington Ideas Forum last week he did it again.

    “Washington is an incumbent protection machine,” Schmidt said. “Technology is fundamentally disruptive.” With his quote against lobbyists, “The Laws Are Written by Lobbyists”, he definitely has not made many friends, no matter how right he may be.

    The quote:

    (more…)

    How to Track Google Products Traffic in less than 5 minutes

    Ok,  Ready? Start your stop watch.  Go.

    SEO without analytics is pointless.

    I am sure we all agree on that point which is good because I have a time limit.

    The beauty of Search Marketing is that it can be tracked, measured and defined. It is very important to realise that data which can be measured can be improved, and in our industry, measurement is crucial to success. This is even more apt if you work with an ecommerce client.

    There are 2 ways to track traffic gained from Google Products; tagging URLs and inserting a filter within Analytics. One takes a while and can be quite complicated if you are exporting products to Google Base from a CMS, the alternative takes less than 5 minutes and is relatively simple. (more…)

    Eric Schmidt: “It was a joke, it just wasn’t very good”

    He may not look like one of the funniest people out there (or maybe he does?) but Eric Schmidt at least tries to be humorous. Even though that humor is not always spot on. A few months ago he stated that youngsters would or could be changing their names in the future to erase what they did on the web.

    Two days ago Eric Schmidt appeared on the American TV show “The Colbert Report” from comedian Stephen Colbert. There they discussed in a light way some critical topics, like privacy. When Schmidts’ remark came up Schmidt simply said: “It was a joke, it just wasn’t very good”. Spot on Eric, it wasn’t. Still, you have to admire the man stepping up on to the plate again and again. Watch the interview below. (more…)

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