This year Google made a lot of doodles who were placed globally or just on local homepages of the search engine. In total Google made more than 300 doodles and among these they are some really beautiful, funny and original creations. Below a top 10 of the best doodles the Doodler team created this year. (more…)
2012 has been a hallmark year for Google. I believe that this is the year the public realised that Google is just another corporation.
For years Google was perceived as the benevolent search giant of the internet. The Mountain View based company enjoyed a public image as a sort of pre-self-aware Skynet: technologically advanced but ultimately harmless and there to serve the best interests of the world.
Google helped foster this public image through its free tools, the “don’t be evil” motto (quietly dropped in recent years), and the company’s vocal support of internet freedom. But that image has been tarnished, especially in 2012. (more…)
For some years now engineers from Google have been hiding Easter eggs in several products, but until this year there were not a lot. We are currently looking at some of them on our Google+ Page (find the overview here). It really kicked off last year with the ‘Let it snow’ Easter egg, which unfortunately isn’t working anymore, and later ‘Do a barrel roll’, this one is still working at the moment. This year Google has hidden many Easter Eggs in the search engine and some other products , below is the collection of all the Easter eggs from Google from this year. If you have any other Easter eggs that I overlooked please let me know in the comments or on Twitter or Google+! (more…)
It’s on everyones mind: the world might end tomorrow (December 21st). That is if you believe the myth of the Maya Calendar who predicted a ‘new beginning’ on December 21st 2012.
Now there are many reasons to doubt this theory and many will ignore it, but it is a topic which is going around a lot on Social Media at the moment. (more…)
On Thursday Google honours The Brothers Grimm with a little fairytale on the homepage of the search engine that you will probably know. The animated doodle is about the folk tale Little Red Riding Hood or simply Little Red Cap. The story was first published by Charles Perrault but later the Brothers Grimm made a more friendly and positive version of the tale. Main difference that in the version of Perrault in the end the young girl dies, in the version of the two brothers Little Red Cap survives and lives happily ever after 
. The story is told by Google in 21 different tiles. (more…)
Negative SEO, ranking your competitors for ‘bad’ keywords or for example badmouthing competitors or trying to give your site ‘bad links’ so you are less visible to Google, has been talked about a lot in the past few years. With Google’s disavow tool that Google recently launched fighting against negative SEO became easier. Matt Cutts explains that in his latest Webmastertools video. About Negative SEO.
The year is closing and that means people are looking back on the year. As does the Google Webspam Team. In his latest webmastertools video Matt Cutts answers a question about 2012: What has been the biggest surprise of 2012 for you and your spam team?
The answer? Falling for scam:
Once in a while we post a video of Matt Cutts answering a question from a webmaster. Most of the time it is because the question or the answer is remarkable. In this case it is a remarkable question, one where even Matt Cutts has to groan about…
The Google-push to punish ranking-data scraping will develop search and web content into a completely wrong direction.
The synergies of a combined strategy for SEO and PPC are well known, well documented, and to my knowledge, used by most (good) search-agencies. Even Google use it in their work to promote AdWords. To quickly summarize: Top listing organic + Top listing paid = more than twice the (relevant) traffic and visibility than if both were alone in the SERPS = great customer value. In addition to this, brands that take up more space in the SERPS are trusted more among searchers than others. All in all, SEARCH synergy gives Google what they claim they are looking for: better content, better websites, more value to their users, and more money back to both customer and Google.
Agencies and companies working towards giving their (potential) customers the best possible web content, work with search as a whole. They see what PPC and SEO can do together to make the user experience, the websites, the content and the campaigns even better. In this work, content optimisation is extremely important, and is often put under the SEO umbrella: (more…)
Rich snippets are becoming extremely important in the SERPS these days, some might even argue they are more important than rankings. Because they make you stand out. Whether it’s video, reviews or just the text you want highlighted, everything you can do, you should do.
When it comes to event calendars Google has just made the life of a webmaster a whole lot easier by introducing Data Highlighter for event data which will allow even the most a technical webmasters to mark up structured data about events (think concerts, conferences or festivals). Without touching html. (more…)
Have you ever had the idea of working for Google? You might have some fun because there are smart people working there and off course there are great benefits like the offices you get to work in or the great lunches you can get there.
But ‘getting into Google’ might not be all too easy if you hear (ex-)Googlers talk about the hiring process. The Wall Street Journal talked to Laszlo Bock, Senior Vice President of People Operations at Google, on how Google looks at hiring. Take a look below. By the way, did you know Google Europe is hiring..?
It seems as if there is a bug in Google Webmaster Tools at the moment. Several webmasters were yesterday suddenly seeing sites to which their access was revoked show up again in Google Webmasters. Many of these sites are old sites agencies used to manage.
Others are reporting they are getting notifications that sites from clients they now control have their old agencies or former employees added as a new verified owner.
UPDATE: the issue now seems resolved (see below)
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