This is a guest post by IrishWonder, who has been practicing SEO since 2000, is an independent SEO consultant at irishwonder.com and a CMO for ContentMango.com.
Adobe is known to have been ranking for “click here” for ages and this is a seemingly totally non-commercial phrase that I just didn’t imagine anyone doing anything on purpose to rank for it (it appears I was wrong about that but more about it later). So I thought it would be a nice keyword for a bit of a case study. (more…)
On Thursday I’m speaking at Digital Content Monetization Europe on a topic that regularly dumbfounds marketers: social media monetisation. My research for the presentation took me down three possible benefits of social media when it comes to Return on Investment:
There could be a number of reasons that you need to do an audit of a brand, and it is important that you look at lots of different measurements to ensure you are getting the right answers. There is no point analysing a brand without taking different metrics into consideration.
In this post I am going to run through the metrics that I look at when conducting a brand audit, which should help guide you through this process on a step-by-step basis.
One of the nice things about attending conferences is it gives you an opportunity to listen to peers in your industry and gauge how their experiences and opinions stack against your own. So it was heartening for me yesterday at the UK Search Conference to find that some of my own musings about where digital is going were broadly in line with what others were thinking.
Until recently SEO and PR were regarded as two separate industries – but the scene has changed and we are now witnessing the coalition of the two. So what has led to this trend? What is it that those 2 professions are each missing – leading to the fact that they are now converging? In this post I would like to give you an understanding of these colliding worlds as well as some early adopter examples and their motivations for adopting this trend – and how that is affecting their overall digital efforts. (more…)
Thanks to a highly anticipated explosion in 2012 and an expected growing trend, mobile is meant to be one of the top priorities for online businesses this year.
Although I’ve already written a guide to get started with mobile SEO and spoke about the main criteria to identify mobile SEO opportunities and specify a strategy, I would like to share the different steps to perform a mobile SEO audit.
The goal of the mobile SEO audit is to provide a full vision of a site present organic mobile activity allowing to give recommendations to improve its mobile search visibility, traffic and conversions. To achieve this goal I divide the mobile SEO audit process in the following phases: (more…)
This Wednesday at the UK Searchconference winners of the UK Searchawards 2012 will present their cases. We already talked to a few of them and asked them to send us a summary of their winning case. Today the winners of the Best Mobile Campaign and Grand Prix Award NetMediaplanet describe their winning case: “The price isn’t always right: defying convention to improve Papa John’s bottom line”. (more…)
There it finally was, the news of Facebook launching a search engine. Not the ‘Google Killer’ some expected, or maybe hoped for, but interesting nonetheless, as a search engine within the enormous amount of data that Facebook holds.
It is a database and a feature full of possibilities. But with that it is also a feature full of dangers. Jeroen yesterday already pointed at some very interesting questions that come with the launch of Facebook Graph Search. And to my surprise, he was one of the few.
Most people (bloggers) focus on the what of the new search: what is it, how cool is it. Some look at the why (is it to compete with Google, to get more advertising money). Only a few look at the consequences of the new feature. And based on some testing Dutch Internet Expert Henk van Ess did, these consequences can be big. Really big. (more…)
On Tuesday Facebook announced it was going into search. A long anticipated development with differing expectations. Are they going after Google? Or is it a completely different ball game? There are a lot of posts written about what it is, how it will work and what chances are for Facebook search. Heck, the first posts about SEO for Facebook search are already popping up.
So there’s a huge amount of data which will be accessible with Facebook’s new search. That offers major possibilities. But the amount of data accessible through a search engine is just one requirement for a successful search engine. After I learned about this new development from Facebook a few questions popped up. As everyone is talking about what it is I would like to talk about what I don’t know yet, but I’m very curious about. (more…)
As part of my new years resolution, I have promised myself that I will read more. This does include a number of highly recommended digital marketing and SEO reads, but I have also promised that I will branch out a little reading things that aren’t necessarily focused on SEO. I believe that many SEO’s, like me, can spend too much time reading everything and anything to do with SEO using services like Buffer, Instapaper and Reeder. However, doing this gets us trapped in our own filter bubble the information being shared restricts you from seeing the bigger picture. My reasons for focusing on some non-SEO reads is a selfish one, I’m aiming to broaden my knowledge and learn things from others that I may be able to apply to my profession. (more…)
We are almost all guilty of doing it, interchanging “Google with “search engines.” We use Google Webmaster Tools, we love Google Analytics. We have a love hate relationship with Google. But then there is Bing. They had a few large advertising campaigns to get more users on their search engine but they aren’t making head way there. Yet.
I believe that the more competition there is, the better for us all. Remember back in the day we had Yahoo, Google, Bing (Live), Ask and so many more search engines? Hell it was Ask that came out with some of the innovations that Google and Bing take credit for today. Integrated search and the three column layout. Ask totally did it first. (more…)
If you are targeting the Nordic market through search engines or social, there is some basics you should know about us and how we think, act and search.
I am a Norwegian myself, working mainly in the Nordic market. But I also work with people from the rest of the world, and I am always surprised how “foreigners” look at us. For instance, I was once asked by an american how I managed to drive a car over there, since all Swedes drive on the left side of the road. There`s two errors in that assumption. I am Norwegian, and Norway is not the capital of Sweden. And we drive on the right side of the road. But this is not the only time I have felt misunderstood. Surfing the web, I feel misunderstood every day. It is time for some inside information about the Nordic consumer. (more…)
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