Yesterday we discussed what makes a quality speaker at conferences. The conclusion can be that becoming a quality speaker is hard work. And it will be even harder staying a quality speaker.
Today we are going to get into ways of becoming that top speaker you always dreamed you could be. With the help of Kevin Gibbons, Andrew Girdwood, Sri Sharma, Lee Odden, Bryan Eisenberg and Anders Hjorth you’ll get some top secret tips to becoming that quality speaker. (more…)
Content Marketing for Conferences: How to Stand Out from the Crowd & Deliver Value to Those that Weren’t There…
Live blogging and/or writing summary blogs for conferences is a way in which it is common in our industry to exchange value and share our experiences. Online marketing, and more specifically social media and SEO, are ever-changing fields that arguably warrant the huge amount of conferences that happen across the world every year. Many individuals and companies liveblog at these events, or summary posts to attempt to summarise and share the key takeaways from the speakers. However, I believe that many don’t stop and question why you are covering these events? Is it just because everyone else is doing it? In this post I will explore some of the reasons why I believe we should cover events and also provide my top 4 tips on how I approach covering events. (more…)
Conferences tend to be full of speakers, yes really, they are everywhere. They however are not always full of quality speakers. Speakers who know how to take the audience with them on a verbal trip. There is a reason for that: being a quality speaker is hard. Very hard.
I have been speaking for several years now, on bigger and smaller events and have attended even more and I thought it would be a nice idea to share some of my experiences with you. But I figured it would even be a better idea if I would get both some industry experts and the readers of State of Search (yes, you) involved. So with the help of Will Critchlow, Bill Hunt, Eric Enge, Dom Hodgson and the State of Search Facebook Page I looked at what makes a great speaker. Later this week I will discuss (with the input of other experts) what you can do to become a better speaker yourself. (more…)
There is no doubt that the technology sector is more than averagely sexist. The reasons for this are multitude and too complex to explore in this blog post, but suffice to say that the technology sector – and the digital marketing sector, as a subset of the tech industry – is infused with a laddish attitude and enjoys pervasive and embedded sexism.
I find this rather unpalatable. I think the tech industry needs more women, and more participation from women. We shouldn’t abide by companies and conferences using objectified women as enticements and attention grabbers. We’re not stone age cavemen any more.
If you attend tech conferences – and I include digital marketing events among these – there are a few things you can do to help encourage the industry to become more female-friendly, which in turn will encourage more women to join the tech industry and enable the entire industry as a whole to grow and mature. (more…)
If you’ve watched a TED talk before, you’ll have probably noticed that they have a very distinct style to them – the talks are sharp, emotional, thought provoking, and ultra-shareable.
This isn’t by accident. The organisers of TED events invest a lot of effort into training their speakers to ensure the talks end up like that.
As many SoS readers are public speakers themselves, and with quite a few digital marketing conferences on the horizon, I wanted to share a few of the most valuable lessons and experiences I had in preparation for a talk I did at TEDxMelbourne last year. (more…)
State of Search covers a host of events across the globe and this week, we are showcasing our experiences of them.
What is it about SEO and social Industry Events? We hear about them almost daily, their numbers are always growing and it’s difficult to know what to go to, how to afford it and how to make the most out of it. Rather than give tips and thoughts, I’d thought I’d actually put forward my own personal experience of events and the impact they’ve had on my education, career and experiences. (more…)
In 2013 State of Search is introducing something new: theme weeks. A week full of posts, articles and more about one specific topic. To provide you with the best information possible, all clustered so you can easily find exactly what you are looking for.
Next to the theme weeks we will also have special pages like the special Google+ page and Best Talks About Online Marketing Page for example. These pages provide you with specific clustered information on certain topics.
This week we will have one of our first ‘Theme Weeks’. The entire week we will be focussing on a specific topic. Since the week after it is SES London, the biggest event in the industry in Europe, we decided to promote next week to “Events Week”. (more…)
This is a guestpost by Sander Tamaëla, a freelance SEO Consultant.
In October a new client approached me with a question: Can you help me with trying to revoke a penalty? It happened to be that Google had just released their link disavow tool and this penalty was link based. In this post I want to share my three months of experience with using the disavow tool to get a penalty removed. (more…)
Technical SEO can often be brushed aside a bit too easily in favour of things like content creation, social media and link building. However I’ve always believed that there are many opportunities for increasing traffic by looking inwards rather than outwards. One of the biggest areas of this for me is to make sure that your website is as accessible as possible to the search engines.
It’s quite simple really – if the search engines can’t crawl your website efficiently, you’re unlikely to rank. Even links and social shares won’t solve severe accessibility issues so the knock on impact is that your link building will look inaffective. This is the last thing you want because link building can be hard anyway, you don’t want to cripple yourself before you’ve even started
So in this post I’m going to talk through some of the key areas you need to think about when it comes to making your website accessible. An accessible website means that all target pages will be indexed and have the opportunity to rank for your target keywords. (more…)
You’ve pitched and been accepted to speak at a conference in a different country. Great! But what should you do to prepare and to ensure you (and your audience) get the most out of your participation? There are a host of tips given to speakers at events, all of which apply wherever you’re speaking, but there a few things to particularly consider if you’re speaking at a conference away from home. (more…)
This is a guest post by IrishWonder, who has been practicing SEO since 2000, is an independent SEO consultant at irishwonder.com and a CMO for ContentMango.com.
Adobe is known to have been ranking for “click here” for ages and this is a seemingly totally non-commercial phrase that I just didn’t imagine anyone doing anything on purpose to rank for it (it appears I was wrong about that but more about it later). So I thought it would be a nice keyword for a bit of a case study. (more…)
On Thursday I’m speaking at Digital Content Monetization Europe on a topic that regularly dumbfounds marketers: social media monetisation. My research for the presentation took me down three possible benefits of social media when it comes to Return on Investment:
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