Facebook is enormous, the biggest player online in terms of page views, total time spent on site and registered users. At this moment 1 in 4 of all page views in the US are on Facebook.com. But with 845 million monthly active users at the end of 2011 the growth in users has to be slowing down.
It’s simply impossible to keep the numbers of active users growing at least 100% every year, like they did from 2004 to 2010. So where’s the growth now for Facebook? Is it just about getting more revenue per user on Facebook? Or are they going to look further than their social network? (more…)