Posts on State of Search about ‘Facebook’

Facebook Might Be Going After Google, And They Could Just Win

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Facebook is enormous, the biggest player online in terms of page views, total time spent on site and registered users. At this moment 1 in 4 of all page views in the US are on Facebook.com. But with 845 million monthly active users at the end of 2011 the growth in users has to be slowing down.

It’s simply impossible to keep the numbers of active users growing at least 100% every year, like they did from 2004 to 2010. So where’s the growth now for Facebook? Is it just about getting more revenue per user on Facebook? Or are they going to look further than their social network? (more…)

How Google Would Look Like In The ’80s

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What if Google and other popular sites would exist in the ’70s or ’80s and how would they look and function. After watching the popular BBC Comedy “Look Around You” the Dutch web editor Jo Luijten came up with the idea to think about how Google and Twitter would look like in the eighties.

It resulted in the video’s below, besides Google and Twitter Luijten also made video’s of Angry Birds, Draw Something and there’s a video of how Facebook would look in the ‘90s. In an interview with Wired Luijten told he is now looking at YouTube, I’m curious how that will look like :-) . (more…)

Who Says Facebook Is Not A Sales Tool? 40% Of Small Businesses Use It That Way

facebook-commerce

Social Media is not regarded as a sales tool. Most people will tell you not to expect too much of it if you want to use Social Media that way. After all, Social Media is a platform which will help gain you visibility, not sales. Right?

You might think that, but as it turns out it could be a very useful sales tool after all. At least, that is what 37% of small businesses say when asked about Facebook sales. They state that Facebook Commerce is their sole sales channel.

The respondents were all customers of social commerce platform provider Payvment, who performed this research last month. They were asked about how they use Facebook and how they liked it. Some results were interesting. (more…)

What Do You Do When You Logout of Facebook? Go Bing, Says Facebook

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It is probably not something many people will do when they are using their own computer, but it might happen a lot when on public computers: logging out of Facebook.

It was calculated that in the US alone, 37 million people logout of Facebook on a daily basis. Monthly that numbers is 105 million users logging out. You can imagine that it would be interesting to ‘get’ those people and direct them to a specific website. This would be the perfect advertising opportunity.

Usually you will see a screen which just shows some Facebook information, there is no ad there. But some users have now seen a new trend: Facebook suggesting you to go to a specific site after you log out. The ‘lucky ones’ in this case are Bing. (more…)

The New Facebook Branded Pages Are Here: Time To Get To Work

New-Facebook-Pages

At the beginning of the New Year I decided it was time to clean up our State of Search Facebook page. That was very necessary because it had turned ‘old’ rather quickly.

It now looks like I have to ‘start all over’, Facebook just released their new Facebook Brand Pages. Until the end of March page owners have time to update their pages. You can switch to the new design before, but if you haven’t changed the settings by then Facebook will do it for you. (more…)

How To Spot Fake and Real Profiles on Facebook

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The web is open and free. Which means everybody can be who they want. Or you might also say: anybody can create who they want. The web has many fake profiles. Something Google for example tries to prevent from happening at Google+ with their real name policy.

Whether that will work remains to be seen. In the mean time other social networks like Twitter and Facebook are filled with fake accounts. We’ve talked about how to recognize Twitter bots before. This time we look at Facebook and we get help from Barracudalabs who produced a great inforgraphic telling us what to look out for when trying to spot Facebook fake profiles. (more…)

Everything You Need to Know About the Facebook IPO

Facebook-IPO-intro

So Facebook is going public. But what does that mean? Is it a big deal? And if so, how big a deal, what for example is the perspective towards other IPO’s? And who are the current shareholders? All this captured in one infographic.

The second infographic shows the numbers on Facebook: revenue, employees, income and more. (more…)

How Well Do You Know Your Friends? Facebook Chat Function Will Show You and Facebook

chat-facebook-intro

Facebook is making things convenient and fun for us. That is why their new Facebook Chat functionality will probably gain some popularity soon. After all, its fun. You can now put your friends avatars in your chat talk. The question is: will you recognize them?

Facebook launched this feature last week and it works pretty cool. If you type in one of your friends name in the chat, within double brackets, you will see the thumbnail of your friend appear. (more…)

Time To Clean Up Your Facebook Page 101 Style

facebook-cleaning

So the new year has started, which means most people have New Years Resolutions. Some believe it’s a ‘fresh start’, though in some cases you could argue whether or not that is the best way to go.

For me the start of the New Year also meant that we were going to welcome several new bloggers to the website. There are more to come, but we welcomed three already. Setting up new bloggers means I had to give them accounts, create their profile pages and update the bloggers page. That made me realize I had to update something else: our Facebook page. Bryan Eisenberg always tells me that you have to keep improving your site, Facebook page and other properties constantly. He actually gives me homework for that. For the Facebook page, that ‘improving’ had been a while.

So I decided to sit down and ‘clean up’ the State of Search Facebook page. In this post I want to take you through some of the cleaning up I did. Because maybe it is time for you to do some cleaning too? (more…)

Insights into a Facebook competition – from an Entrant’s Perspective

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This is a guest post from Alex Moss. He is Co-Founder and Technical Director at 3 Door Digital, and develops WordPress plugins.

This week was a good week for me and my wife, Anna. Between us we won 3 competitions. The first was a free WordPress theme, the second was a bottle of champagne. The third was the special one. We won a two night stay in a hotel in Tuscany and one free meal for two in the hotel Anna and I stayed in for our honeymoon. This post is about how we won this prize and what I did to win. (more…)

BBC Documentary Mark Zuckerberg: Inside Facebook

Mark-Zuckerberg-Facebook

This Sunday the BBC broadcasted a documentary about Facebook. In this one hour long documentary Facebook founder Mark Zuckerberg talked about his product and gave us some insights into his world. The documentary however by some was seen as more of an advertisement for Facebook than a real documentary. This was caused by the way BBC presenter Emily Maitlis was ‘all over Zuckerberg’.

You can be the judge yourself. Mark Zuckerberg himself posted the entire documentary online, on YouTube, so it is now available for everybody to watch, even if you are not in the UK. You can see it below. Do not hesitate to give us your opinion. (more…)

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