The AllFacebook Conference (November 2012) had two standout themes:
- Facebook marketing is complex, and can be expensive
- Facebook marketing, done well, can have a great ROI. (more…)
Last month I spoke at the SearchLove London conference. One of the sessions I took part in was entitled ‘Let’s Get Real’ where each of the speakers were asked to share an actionable tip or tactic.
The tip I shared was around FAQ or Terms and Conditions pages, and went a little something like this:
When you get back to the office on Wednesday morning, go take a look at your FAQ and/or Terms and Conditions pages. Most are woeful. All too often the language used is unfriendly at best; or impenetrable legal jargon at worst. This is a crying shame on several counts – not only may it adversely affect a visitor’s perception of your company, but it may actually lose you business.
Why am I bothered about these pages?
Because the visitors who are reading your FAQ or Terms and Conditions pages are a hair’s breadth from converting on your site.
Talk about snatching defeat from the jaws of victory.
No one wants to be *that* girl.
Facebook is not in the best place at the moment. After the failed IPO people are watching the Social Media giant with suspicion. And on more than one level. There is the money part and there is the privacy part. And in both these areas Facebook now seems to be testing the patience and loyalty of the users.
The recent launch of Facebook Offers should be giving the network more financial leeway but instead is giving a lot of users annoyance. On top of that Facebook was ‘accused’ of putting private messages on public timelines and at the same time rumours of Facebook working with a controversial data company raise fear of what will happen to privacy matters. (more…)
Yesterday we discussed the talk Mark Zuckerberg had with Mike Arrington at TechCrunch Disrupt and specifically focussed on the part where Zuckerberg talked about search. But there was a lot more said in that talk. You can view the entire talk here below.
It has been a discussion for ages: will Facebook ever go into search. And if they do, will they be the long awaited Google killer? Can they beat Google at their own game?
Many didn’t even expect Facebook to go into search anymore, after all, why didn’t they do it before? Yesterday at the TechCrunch’s Disrupt conference in San Francisco Mark Zuckerberg told the audience in his first interview since the failed IPO “At some point, we’ll do it”. (more…)
Facebook and search, there has been said a lot about that topic in the past few years. Could Facebook be a Google competitor? Their search is not good enough for it, but more importantly: people don’t go to Facebook to search, so it doesn’t make sense. The combination between Facebook and Bing makes sense, something they upgraded this week as well (see below).
But combining their social elements with search engines could be a very interesting angle. Facebook already has a deal with Bing and Bing is now making their search results more social with the help of Facebook. Another deal which Facebook has now made is with Wolphram Alpha, the knowledge engine based on structured data. It now lets you analyse your personal data on Facebook. (more…)
Facebook announced the new feature late last month calling it the “Page Post Targeting Enhanced” feature”. It is meant for brands specifically to not ‘just’ update to all their fans anymore, but to be much more targeted in who sees what message. It is a sign of Facebook being much more targeted and offering targeting opportunities with it. The question is whether or not it will help marketers take the next step. That remains to be seen, but it’s a start. (more…)
Facebook Search is not the best search engine out there. Still for many it is a starting point when looking for people, pages or apps. That’s why it is an interesting area for advertisers to be in. After some initial tests Facebook is now rolling out sponsored results in the search results.
On the developer blog Facebook has announced the new feature as one of several updates they made this week amongst which an SDK for iOS Update and changes to profile pictures, but this one is the most interesting one. The feature will make that when you start searching for a name you might not see a person first, but a sponsored result. (more…)
Are you one of those site owners who focusses on getting as much likes as you can? Well last night you were out of luck so it seems. The much used Facebook Like button seemed to be playing up. Liking a page was not be possible. As soon as you “Liked” a page, it immediately got unliked again. The issue now seems resolved
It might seem at first that it was your own website which was acting up, in fact it wasn’t. We’ve tested several different sites on different locations around the world and nowhere the like button worked. Is this a bug by Facebook or is the ‘unlike’ button coming? (more…)
We all know that search engines like Google and Bing are a fantastic place for brands to advertise, but did you also know that the bigger social networks offer their own advertising programs? Now more than ever before, it is essential to expose your target market or demographic to the services or products you offer and those potential customers are just as likely to find you via social media sites as they are via the search engines. In advertising, whether on or offline, it is vital to go to where your potential customers are and social media sites are becoming one of the most popular ways for people to interact on the internet on a daily, if not hourly, basis. Even when they are not actively searching, people are still being served feedback on products and services from previous customers and from their peers.
Advertisers who use Social Media PPC are tapping into the viewing and buying habits of those born after about 1980, the so called ‘Generation Y’. These users are the most comfortable with the internet and use it as their primary method of gathering information and making financial transactions. With 85% of Generation Y thought to be actively participating on social media networks, there is obviously massive potential to sell to them in a way they are comfortable with. The main players in the social media advertising market are Facebook, Twitter & LinkedIn, and we will take a quick look at each of these social networks in turn. (more…)
Facebook is enormous, the biggest player online in terms of page views, total time spent on site and registered users. At this moment 1 in 4 of all page views in the US are on Facebook.com. But with 845 million monthly active users at the end of 2011 the growth in users has to be slowing down.
It’s simply impossible to keep the numbers of active users growing at least 100% every year, like they did from 2004 to 2010. So where’s the growth now for Facebook? Is it just about getting more revenue per user on Facebook? Or are they going to look further than their social network? (more…)
What if Google and other popular sites would exist in the ’70s or ’80s and how would they look and function. After watching the popular BBC Comedy “Look Around You” the Dutch web editor Jo Luijten came up with the idea to think about how Google and Twitter would look like in the eighties.
It resulted in the video’s below, besides Google and Twitter Luijten also made video’s of Angry Birds, Draw Something and there’s a video of how Facebook would look in the ‘90s. In an interview with Wired Luijten told he is now looking at YouTube, I’m curious how that will look like . (more…)