Posts on State of Search about ‘Search Marketing Expo’

Speaking in Tongues: Mastering Multinational Search – SMX London 2011

Good afternoon everyone. Here is the last panel I’ll be covering for you folks from SMX London but keep your eyes on the blog for more updates and more posts from the rest of the team.

I decided (in spite of all of the International Search Summit coverage coming your way from State of Search) that I would cover the session on Speaking in Tongues and how to handle multinational search. This is something our team has been working on a lot lately and have been trying to figure out the best way to integrate across our global offices and make use of local market knowledge. Really excited to bring you this topic!

Image via: apbeatty on Flickr

We’ll be highlighting the best tips from the panel which includes Eric Papczun of Performics, John Mueller of Google, Richard Falconer of Big Mouth, Preston Carey of Yandex and Andy Atkins Kruger of WebCertain.

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Credit where Credit is due: Demystifying Attribution

This is a write up of the panel session “Credit where Credit is due: Demystifying Attribution” at SMX London 2011.

Chris started this session by discussing the value of the keyword in terms of conversion rate and sales. This is a discussion that often uses the last click wins mentality when calculating ROI values. Attribution is often far more complex than this and this session aimed to clarify many approaches.

The following are the top tips from each presentation:

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Keyword Research “Ninja” Tactics – SMX 2011

Good morning again folks. Here with Christine Churchill of Key Relevance, Rich Baxter of SEOgadget,  Lasse Clarke Storgaard of MediaCom Denmark and Kev Gibbons of SEOptimise. Really excited for this panel as it was one that I spoke on last year and I think they may even have been paying homage to the title of my presentation (though I take little pride in the “ninja” term a year later :) ).

Should be really good and hopefully some exciting tips to come out of this one! (more…)

Search Analytics and Competitive Intelligence

Good morning from SMX London Folks! Today we’ve got Dave Sottimano of Distilled and John Straw from Linkdex talking us through Search Analytics and Competitive intelligence. I had a sneak-peek at Dave’s presentation and know he’s got a fun tool to give away and am also very excited to hear what John has to say!

Without further ado…. (more…)

What’s Really Important for Technical SEO? – SMX London

As the last format seemed to work quite well I’m going to focus on just the top tips today. We’ve got Rich Baxter from SEOgadget, Martijn Beijk of Onetomarket (also a fellow State of Search blogger), Jonathan Hochman of JE Hochman and Associates, and finally John Mueller from Google Webmaster Trends.

Really looking forward to this one, so away we go! (more…)

SMX London Keynote Address – The State of Search Marketing

Good Morning folks! I’ll be starting us out with our first post of our live coverage from SMX Advanced London.

Up first is Chris Sherman talking to us about “The State of Search Marketing” and the big picture as well as changes to the market in general.

Recent Google Updates

-Google instant has come into play since the last conference and he also mentioned that the image search catalogue has increased widely and made reference to some of the opportunities this may create.

-Of course, the notorious Panda/Farmer update (a big shock that has caused a lot of fallout for a lot of people).

-Chris also made mention of the forthcoming Plus 1 buttons and made a joke about the fact that they are basically an identical copy of Facebook Likes. For what it’s worth, I do think these will be on every blog with a Twitter or Facebook share button though I am still somewhat sceptical of the impact they will have on search results as there is so much opportunity for abuse.

- Google makes 300-500 changes per year on an ongoing basis – be more careful than other and not inadvertantly do something that gets caught up here. Radical “Panda” like events are very uncommon, but we see loads of new changes. (more…)

SEO in 2011 What’s Working, What’s Not? – SMX London 2011

Google Instant

Hi again folks, in an effort to get posts out as quickly as possible I’m going to stick with a “Top Tips” format for this next session. Today we’ve got Max Thomas of Thunder SEO, Mikel deMib Svendsen of deMib and Christine Churchill of Key Relevance.

As an aside may I just interject the fact that Mikel deMib Svendsen is wearing an excellent patterned suit and the cover slide of his presentation deck looks a bit like it was inspired by a GeoCities website, very excited about this one! We’ll definitely link to it once the decks go live.

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Interview with Chris Sherman about SMX London 2011

ChrisSherman

In 1,5 weeks time yet again a new conference season starts with SMX London 2011. This Advanced SMX, the only advanced in Europe, has a very interesting line up of speakers, amongst which some State of Search bloggers and for example Bing’s Cedric Chambaz, Christine Churchill, Yahoo’s Jon Myers and Stephen Pavlovich.

The keynote will be given by Chris Sherman, who as you might know also runs SMX together with Danny Sullivan. We talked to Chris Sherman about SMX London 2011, his keynote and the future of search. (more…)

First mover advantage in PPC

intelliad

Last week at SMX Munich I spoke in a session called “First Mover Advantage or Living on the Edge”. The people from Rising Media asked me to update the audience on the new features in Adwords, but does that really have to do with the session’s subject? Just some thoughts about it….
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